Russian President is both a political institution of key importance and a distinctive individual of a specic manner of behaviour in his authoritarian rules. In this article I would like to present the role of the President in society with reference to historical heritage and the modern political culture of Russian society. Taking into consideration the fact that public opinion and the media, in conditions of democracy or democratization, constitute basic social mechanism that forms bases and formulas of legitimacy, I have decided that it is merge to join the issues into one. It is the President that I aim my examination at, not the Russian media themselves, the history of their development aer 1991, or their ownership structure that governs them. e media will be of interest as long as they are necessary to understand how the President legitimizes his powers, to what extent he is successful, and what scope of success or failure depends on in the legitimacy eorts.