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Author: Małgorzata Wnorowska
Year of publication: 2009
Source: Show
Pages: 112-122
DOI Address: http://dx.doi.org/10.15804/ppsy2009009
PDF: ppsy/38/ppsy2009009.pdf

Adopting a new face – a mask – might be one of the conditions for a comeback to the political scene. A political face is not a synonym for identity because it is not shaped by the public, but it consists a sort of mask which is put on a politician by his/her image advisors and next presented to the public. This paper attempts to verify a thesis that a political face is not a synonym but an unstable element of a political image. The political image again is an equivalent for socio-political identity. Most definitions which appear in works on political communication treat the political image as a kind of Ego reflected in a way similar to the concept of Marzena Cichosz, who indicates, that the image consists of a set of features, which in the opinion of the public the subject possesses.

 

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