SOCIO-TECHNICAL ASPECTS OF PERSONALIZATION OF POLITICS
An issue of interest is the process of personalization of politics. I am going to examine it from the point of view of social engineering. There is no doubt that we can find many things in common between social engineering and personalization. Personalization is a broader syndrome of traits that can be reduced to a change in the nature of leadership in democracy, especially in campaign. As one might expect cause of this state of affairs, on the one hand it is still a growing number of those who serve as prime minister on the basis of “presidential style of administration”, on the other hand – the actual (institutional) changes in parliamentary systems.