The Presence of the Adam Mickiewicz Institute in Asia
The article gives an account of the process of building Polish cultural presence in Asia by the Adam Mickiewicz Institute, a Polish national institution subordinate to the Ministry of Culture and National Heritage of the Republic of Poland. The author summarizes activities and tasks completed by the Institute in Asia up to now within the scope of the specially dedicated Project Asia, as well as provides information on the structure, resources, and strategy of the Project. Different approaches to the issue of promoting Polish culture abroad are described in relation to the Institute’s past and present experiences, especially bigger projects, such as EXPO 2010 in Shanghai or the Cultural Programme of the Polish EU Presidency in 2011. Specific examples of the Institute’s co-operation with Asian partners are invoked to illustrate the ways in which local organizations, communities, and individuals can be engaged in the process of building better awareness and understanding of Polish culture in the region.