The perception of Japanese anime culture in the contemporary Chinese youth environment
Anime culture entered the Chinese market after the introduction of the Economic Reform and it has immediately filled in the gap in the cultural creation for young people. In the course of the development of the global market for anime, it has become obvious that products of this kind not only bring significant financial benefits, but they also carry deep social and cultural meaning. On the one hand, fascination with foreign anime and the formation of corresponding groups in the youth subculture environment can be seen as a reflection of the problems associated with the spiritual quest of contemporary youth. On the other hand, anime can be considered as a tool for transmission of certain values. This article reveals the origins of the popularity of this trend, characterizes the perception of Japanese anime culture in the Chinese setting, especially among the young people, and also describes its interaction with the dominant culture and the influence of anime on the value system of the Chinese youth.