Author: Joanna Afek
Author: Dorota Krupa
Year of publication: 2016
Source: Show
Pages: 107-119
DOI Address: https://doi.org/10.15804/kie.2016.03.06
PDF: kie/113/kie11306.pdf

The tradition of ‘sitting the month’ derived from China is still a practiced custom to have a postpartum month after childbirth. Traditional rules applicable in a postpartum period were to help women rejuvenate their bodies after childbirth, to restore the balance of the body and ensure its future health. Today’s intensive economic development of China along with the increase in Chinese people’s savings contributes to creating a special and sophisticated offer for affluent social groups. An example of such an offer are postnatal clinics designed for wealthy Chinese women who want to have their postnatal period in accordance with traditional practices. The objective of this article is to show the business aspects of Chinese contemporary postnatal clinics and attempt to answer the question on how modern postnatal clinics combine tradition with modernity to make life easier for mothers, and to what extent they are another idea for doing business. The article addresses the major factors of the demographic and economic environment, which may have an impact on the prosperity of society and on the development of the market of postnatal clinics in the region. It also presents the essence of traditional postpartum practices in China. Offers of services to mothers and their children from fortysix clinics from Taipei in Taiwan were also analysed. It turns out that postnatal clinics are a phenomenon that could occur only within the Asian community. It is a product, which is very well inscribed in the Asian mentality and cannot be transferred to any another, such as, for instance, to the European mentality. Its future is limited to the Asian markets, or, possibly, to countries which have a Chinese diaspora on their territory. Over time, along with the spread of this traditional practice with a modern twist, the number of postnatal clinics can grow, which can translate into lower prices, a worse quality and a narrower range of services offered.

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