Author: Olga Pleszkaniowa
E-mail: olyaplehshkanyova@gmail.com
Institution: Kijowski Uniwersytet Narodowy im. T. Szewczenki
Year of publication: 2018
Source: Show
Pages: 161-167
DOI Address: https://doi.org/10.15804/tpom2018111
PDF: tpom/27/tpom2711.pdf

Peculiarities of the soft power policy in Europe

The aim of this paper is to describe peculiarities of the soft power as a political phenomenon and to provide an overview of its application by European countries. The specific focus of this paper concerns the role of culture as a powerful means of the country’s image promotion throughout the world. Moreover the paper reviews the activities of the European cultural institutions as an crucial element of the soft power policy.

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