Author: Iryna Zbyr
Institution: Hankuk University of Foreign Studies
Year of publication: 2021
Source: Show
Pages: 85-100
DOI Address:
PDF: tner/202102/tner6407.pdf

The given article highlights an experimental study and pilot stereotype-oriented teaching aimed at an effective perspective of Korean and Ukrainian intercultural communication. Fifty-four Korean students of the faculty of Ukrainian studies at the Hankuk University of Foreign Studies took part in this project. The aim of the research consisted in determining and explaining the contents of ethnic stereotypes concerning Ukraine and the Ukrainians, which are common among Korean students. In addition, the study meant not only to develop effective means to overcome stereotypes, but also to offer ways how to manage them through stereotype-oriented teaching. The procedure of the analysis went through several stages: (a) revealing stereotypes through anonymous surveys among students; (b) quantitative and qualitative analysis of the data obtained; (c) stereotype-oriented / destereotyped teaching and feedback from the students. The experimental study has disproven certain fears of some researchers that stereotypes cannot be taught and spread within the learning process.


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