In the article institutions like agritourism associations and local authorities which take part in the process of agritourism services management in Limanowa County were presented. These institutions manages different matters like promotion and widely understood marketing. To aim it in the period February-March this year questionnaire researches were carried out in all ten rural communities in the county. In March this year questionnaire researches were carried out with the chambers of “The Agritourism Association of the Limanowa County” and “The Association of Tourism and Agritourism of Mountainous Regions”. Besides, history of agritourism development in this part of Malopolska Voivodeship was presented. It was made on the basis of data from the Tourism Institute in Warsaw and from results of researches carried out by the author of this article.