audience

  • Publiczność medialna a potencjał aktywizacyjny Internetu

    Author: Ewelina Dziwak
    Institution: Akademia Górniczo-Hutnicza w Krakowie
    Year of publication: 2017
    Source: Show
    Pages: 21-33
    DOI Address: -
    PDF: kim/2017_1/kim2017103.pdf

    Audience of the media and elicitation potencial of Internet
    The article discusses a problem about audience of old and new media. At the beginning of text author mentions each epoch in the history of human thought, ending its consideration of the time of post-post modernism, in which an integral part of human life is, in her opinion, the computer. Then goes on to present two different trends recognizing the public media. One associated with the hypothesis of the spiral of silence by Elizabeth Noelle-Neumann and the other based on a spiral barking and clamor proposed by Stanislaw Ignacy Fiut. In the next part of the work takes the issue of ways to receive media information and identifies specific concepts of audience. A key part of the article is the section on public opinion of old and new media, in which the author shows both the differences and similarities that occur between users different media types.

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