dyplomacja publiczna

  • Attraction Attribution as a Theoretical Basis of Public Diplomacy Instruments Evaluation

    Author: Marina Samsonova
    Institution: University of Warsaw
    Year of publication: 2017
    Source: Show
    Pages: 155-162
    DOI Address: https://doi.org/10.15804/athena.2017.56.09
    PDF: apsp/56/apsp5609.pdf

    The article tackles the issue of measurement and evaluation of the effectiveness of public diplomacy instruments, such as strategies. The author suggests applying the approach based on the phenomenon of attraction. The evaluation of quality of public diplomacy is presented as the evaluation of influence of capabilities of public diplomacy instruments, and their certain set (aggregate) in subjective and functional strategies of public diplomacy. The article also argues a state that the more public diplomacy instruments meet the conditions of successful attraction and affiliation, the more likely they would be attractive to the population of a host country and would provide an involvement effect.

  • Sports Exchange as a Tool of Shaping State’s Image: The Case of China

    Author: Michał Marcin Kobierecki
    Institution: University of Łódź
    Year of publication: 2018
    Source: Show
    Pages: 109-120
    DOI Address: https://doi.org/10.15804/athena.2018.59.08
    PDF: apsp/59/apsp5908.pdf

    China is a country that employs a number of tools in order to shape its positive international perception. Sport plays an important role in this area. The aim of the research is to investigate the issue of sports exchanges and their role in shaping international image of China. The analysis is an empirical case study and is aimed at answering a research question concerning how sports exchanges may be used in order to shape a desired international image of a country. According to the main hypothesis to be tested in the article, through sports exchanges China managed to make a swift from the old, unidirectional sports diplomacy, to a more dialogue-oriented, reciprocal form.

  • Dyplomacja sportowa jako kategoria nauk o polityce

    Author: Michał Marcin Kobierecki
    Institution: Uniwersytet Łódzki
    Year of publication: 2016
    Source: Show
    Pages: 113–128
    DOI Address: https://doi.org/10.15804/athena.2016.51.07
    PDF: apsp/51/apsp5107.pdf

    Celem artykułu jest zbadanie pojęcia dyplomacja sportowa. Mimo że znaczenie sportu w dyplomacji wydaje się być dostrzegane i rozumiane przez badaczy w Polsce, zagadnienie to nie było jak dotąd szerzej analizowane. Jako że termin ten jest zazwyczaj uznawany za jeden z wymiarów dyplomacji publicznej, artykuł poświęcony jest także zbadaniu kwestii roli i miejsca sportu w jej ramach.
    W treści artykułu przedstawiony został szereg sposobów rozumienia pojęcia dyplomacja sportowa prezentowanych przez różnych badaczy. Naukowcy rozumieją ten termin w sposób zróżnicowany, w szczególności jeżeli chodzi o jego zakres. W związku z tym w artykule podjęto próbę zaproponowania najbardziej adekwatnego sposobu rozumienia tego pojęcia.

  • Sweden’s Image Policy in the Times of Refugee Crisis

    Author: Anna Kobierecka
    Institution: University of Łódź
    Year of publication: 2019
    Source: Show
    Pages: 187-202
    DOI Address: https://doi.org/10.15804/athena.2019.64.11
    PDF: apsp/64/apsp6411.pdf

    Sweden has a substantially long tradition of conducting an image policy using both public diplomacy and nation branding. The refugee crisis is a significant challenge for maintaining a strong nation brand and positive perceptions of this country, mostly owing to contradictions between the declared values of Sweden’s image and nation brand and the real steps undertaken by the government to limit refugee immigration. The aim of this article is to discover potential correlation between the refugee crisis and changes within Sweden’s image and the strategy for promoting the country abroad, as well as Sweden’s methods and forms of international communication.

  • Diplomatic Subjectivity of FIFA in the Context of Selecting World Cup Host

    Author: Michał Marcin Kobierecki
    Institution: University of Łódź
    Year of publication: 2019
    Source: Show
    Pages: 216-231
    DOI Address: https://doi.org/10.15804/athena.2019.64.13
    PDF: apsp/64/apsp6413.pdf

    The goal of the research was to investigate FIFA, one of the most important international sports organisations, from the perspective of its diplomatic subjectivity. It is a case study concerning the process of selection of the World Cup hosts by FIFA, in reference to the engagement of presidents, prime ministers and other representatives of national authorities of states that hosted FIFA World Cup in bidding for the tournament within last the 30 years. The hypothesis that was verified within the research assumed that through selecting World Cup host FIFA obtains diplomatic subjectivity. This refers to research questions concerning the willingness of state leaders to engage in contacts and negotiations with sports officials and reasons for such engagement.

  • Public Diplomacy as Taiwanese Diplomacy’s Essential Tool

    Author: Robert Rajczyk
    Institution: University of Silesia in Katowice
    Author: Grażyna Piechota
    Institution: Andrzej Frycz Modrzewski Krakow University
    Year of publication: 2019
    Source: Show
    Pages: 232-249
    DOI Address: https://doi.org/10.15804/athena.2019.64.14
    PDF: apsp/64/apsp6414.pdf

    The working paper consists of the analyses of different forms of Taiwanese public diplomacy and it also contains a future development scenario as far as such an essential tool of foreign affairs is concerned. The research project has been conducted from many points of view. There are institutional, strategic and operational dimensions of public diplomacy with the engagement of government officials and agencies, NGOs, public institutions and citizens as well. Having analysed the whole activity concerning public diplomacy, the main conclusion ought to be made, i.e., the official development assistance and humanitarian aid shall be provided as the most effective tool to enhance Taiwanese international visibility.

Wiadomość do:



© 2017 Adam Marszałek Publishing House. All rights reserved.

Projekt i wykonanie Pollyart