• Radio as a Transmitter of Culture-specific Knowledge in the Age of Edutainment

    Author: Karolina Albińska
    Institution: University of Łódź, Poland
    Year of publication: 2018
    Source: Show
    Pages: 190-205
    DOI Address:
    PDF: kie/122/kie12212.pdf

    Considering that the acquisition of culture-specific knowledge through listening to the radio is possible in the era of globalization and media convergence, this article analyses the topic of basic mass media functions and shows them through the prism of their hybridization. In consequence, it demonstrates the cultural role of modern radio but in the context of the edutainment approach. As a key example to discuss this issue serves the long-term cooperation between Fun Kids radio and the Polish Cultural Institute in London that has resulted in three radio series: “Where in the World? Poland!”, “Learn Polish!”, and “Robot’s Polish Power Pack”. Referring to them, the text explores how educational and entertaining functions of radio programmes may be combined to deliver content that inspires and engages young listeners as well as nurtures cultural ties between the UK and Poland, which is especially important nowadays, in the face of Brexit. The methodological framework of this study is mainly a subjective literature review. However, the theoretical analysis is extended with a case study that is based on the radio report provided by the Fun Kids radio manager, observations of contemporary mediasphere as well as a personal examination of episodes of selected radio broadcasts.

  • Edutainment jako przestrzeń edukacji nieformalnej. Edukacyjny potencjał programów telewizyjnych w świetle analizy serialu „Głęboka woda” i wypowiedzi jego odbiorców

    Author: Joanna Anioł
    Year of publication: 2017
    Source: Show
    Pages: 182-198
    DOI Address:
    PDF: kie/115/kie11511.pdf

    Television is now recognized as a key source of knowledge about the social and cultural reality. TV series is one of the genre with special role on this field. It’s norm-creating properties have been spotted already in the 70’s and used to construct the first, based on narrative, edutainment programs. The article is focused on the series about social workers “Into deep water”. This TV show was creating by Ministry of Labor and Social Policy and it’s first example of education series in Poland. The author analyzes pop culture text based on education-entertainment strategy and educational potential of series. The empirical basis for article are written expression and qualitative research interviews. The aim of the research was verification the educational extent of the “Into deep water” and what it is. The main conclusion that results from the analysis is that the show is more PR tool than educational.

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