• Kluczowe czynniki sukcesu w zawodzie pośrednika obrotu nieruchomościami

    Author: Piotr A. Maicki
    Year of publication: 2015
    Pages: 200-211
    DOI Address:
    PDF: ksm/20/ksm201513.pdf

    In recent years, these is a significant increase in people taking up the profession of real estate agent in Poland due to the deregulatory actions legislator and as a consequence of the abolition of the license required to perform this profession in the past. Despite the increase in quantity, qualitatively Polish market remains, however, largely still behind the markets of the West, especially the United States of America. It should be noted that the development of a professional broker takes place through lifelong learning and gaining experience. As a result, the person becomes more effective in realizing more and more transactions. This efficiency is also reflected in the increase in the profitability of the business. These effects are determined by the relevant marketing of a real estate agency, which must be implemented and coordinated by a professional having dualistic skills – both theoretical and practical, knowledge of marketing tools, as well as in-depth knowledge of the local real estate market. Nowadays, new trends in the approach to marketing are created, there are observable changes in the attitudes of customers and the evolution of the enterprise environment. Without a doubt, the world moves towards individualized marketing which is derived from the concept of precision marketing. The new strategic concept aims at the maximum satisfaction of each customer through the customization of products. Individualized approach is the concept of reaching out to a person as a client and not to the mass of unidentifiable people. The consequence of the new order of relationship is the disappearance of the concept of clear market segmentation. The increasing diversification of demand is a consequence of consumer behavior. The heterogeneity of needs and preferences, as well as high consumer awareness, results in deepening of the individualized approach. Polish real estate market agency should be modeled on these from the USA where computer marketing systems determine high professionalism and effectiveness of real estate agencies. An important element of modernization in this aspect is the approach to innovation. Expenditure on any kind of improvement in the functioning of real estate should not be treated as an expense but as an investment which definitely strengthens the competitive position in the market and brings multiplied benefits in the future.

  • Przedsiębiorczość żydowska w Krakowie w dobie autonomii

    Author: Dariusz Piotr Kruk
    Year of publication: 2014
    Source: Show
    Pages: 109-119
    DOI Address:
    PDF: ksm/19/ksm201409.pdf

    Most of the nineteenth-century historians from Cracow did not pay particular attention to Jewish residents. Cracow in the late nineteenth and early twentieth century was an economically developing city. The new investments had been taken and purchased, so that Cracow was seen as a modern and friendly city for its inhabitants.

    In 1848–1914 a new model of entrepreneur was created in Galicia. Some entrepreneurs from Cracow were taking innovative actions and focusing on development. The enterprises have been transformed in such areas as the ownership, production and organization. The large group of entrepreneurs among the Cracow inhabitants constituted the Jewish population. The subject of this article is to outline the characteristics of the activities of Jewish entrepreneurs in Cracow.

  • Conditions for the development of creativity – individual and environmental perspective

    Author: Marzanna Farnicka
    Institution: University of Zielona Góra
    Year of publication: 2018
    Source: Show
    Pages: 13-27
    DOI Address:
    PDF: iffe/11/iffe1101.pdf

    The article aims to present the concept of creativity and creation in the context of its deliberate support in the educational environment. It presents the determinants of this process from four perspectives: individual determinants, environmental determinants, the course of the process and product features. The importance of the environment for the development of creativity, pointing to the relational and contextual conditioning and understanding of creativity, is also addressed in the paper.

  • An ‘ode’ to the creators and innovators of education: a portuguese reflection

    Author: Soraia Garcês
    Institution: Madeira University
    Author: Margarida Pocinho
    Institution: Madeira University
    Year of publication: 2018
    Source: Show
    Pages: 120-129
    DOI Address:
    PDF: iffe/11/iffe1110.pdf

    The world is facing tremendous trials that imply new strategies. To foster creativity and innovation in education is a must today, but many challenges dwell between theory and practice. This article provides a perspective of Portuguese researchers and educators, by reflecting on current global problems as well as on how creativity is being applied in schools. It emphasises the problems that we still face, but it also highlights the positive work bringing new and exciting projects into educational settings. It also highlights the importance of multidisciplinary work and the need to optimize children’s inner resources, such as creativity and innovation as a way to prepare for present and future uncertainties.

  • Dyplomacja samorządowa jako innowacyjny instrument zarządzania regionem

    Author: Magdalena Bierzyńska-Sudoł
    Institution: Uniwersytet Kazimierza Wielkiego w Bydgoszczy
    Year of publication: 2016
    Source: Show
    Pages: 232-248
    DOI Address:
    PDF: siip/15/siip1512.pdf

    Self-government diplomacy as an innovative management instrument region

    The aim of the article is to present self-government diplomacy as a novel, innovative form of international contacts realized by regional and local authorities, including the kujawsko-pomorskie voivodeship. The author has made a formal and statistical analysis of the various forms of functioning of this method of international cooperation. On this basis, the author concludes that local government diplomacy fosters the construction of international social, economic, cultural and other ties at local and regional level.

  • Design thinking – szansa na innowację w szkołach wyższych

    Author: Joanna Górka
    Institution: Uniwersytet Marii Curie-Skłodowskiej w Lublinie
    Year of publication: 2019
    Source: Show
    Pages: 21-28
    DOI Address:
    PDF: kim/2019_1/kim2019102.pdf

    Design thinking - a chance for innovation in higher education institutions

    Design thinking as a way of reasoning is becoming more and more popular nowadays. Originated in business and transferred to other areas, it is now being implemented even in education and science. With its four or five steps in the whole process, interdisciplinary teams can solve every problem and find a solution which meets the needs and expectations of the end-users. This approach has also been successfully implemented in higher education institutions and it is through that HEIs are becoming more open and efficient in their cooperation with business, public administration, NGOs and other stakeholders.

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