marketing education

  • The Revision of a Marketing Course Using a Competency-Based Curriculum

    Author: Luciana F. Damázio
    Institution: Fundação Dom Cabral
    Author: Marcela Hanriot
    Institution: Fundação Dom Cabral
    Year of publication: 2017
    Source: Show
    Pages: 41-52
    DOI Address:
    PDF: tner/201702/tner20170203.pdf

    This paper presents the process of reviewing a lato sensu postgraduate course in marketing offered at a Brazilian business school. Changes were implemented to adapt the course to the job market demands. The results of the quantitative phase of the research showed that the course had many opportunities for improvement, especially regarding the course methodology. The results of the qualitative stage indicate an opportunity for improvement of the course contents by updating them and ensuring they adhere to professional practice. The redesign process of the course was based on the competency-based curriculum.

Wiadomość do:



© 2017 Adam Marszałek Publishing House. All rights reserved.

Projekt i wykonanie Pollyart