Political Glass

  • Marketing through a Political Glass. Polish Experiences

    Author: Marek Jeziński
    Institution: Nicolaus Copernicus University in Toruń (Poland)
    Year of publication: 2007
    Source: Show
    Pages: 198-214
    DOI Address: http://dx.doi.org/10.15804/ppsy2007013
    PDF: ppsy/36/ppsy2007013.pdf

    In this paper, the issues concerning the relationship between political marketing and commercial marketing are presented. The main concern of the study is the usage of the commercial economic marketing categories in the political domain. As a result, phenomena coming from the economic field as market; a customer, profit, product brand, or advertising are presented as the elements of the marketing techniques employed in the public game played in the specific market of politics.

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