promotion

  • Promocja miast i regionów – hiszpańskie doświadczenia, polskie możliwości. Między fuzją pomysłów a transfuzją środków

    Polish and Spanish way of democratisations seems to be similar; however, nowadays Spanish government has to face up to the economic crisis. The main idea of the article is to compare political systems, especially how the local government invests money in so-called tourist attractions. As well as being useless, many of those objects are too expensive to be maintained. It is worth mentioning that some Polish local governments try to implement Spanish ideas (so-called “Bilbao effect”) to their environment, which is not only risky, but also unsuccessful.

     

  • Historia agroturystyki i aspekty zarządzania usługami agroturystycznymi w powiecie limanowskim

    In the article institutions like agritourism associations and local authorities which take part in the process of agritourism services management in Lima­nowa County were presented. These institutions manages different matters like promotion and widely understood marketing. To aim it in the period Fe­bruary-March this year questionnaire researches were carried out in all ten rural communities in the county. In March this year questionnaire researches were carried out with the chambers of “The Agritourism Association of the Limanowa County” and “The Association of Tourism and Agritourism of Mo­untainous Regions”. Besides, history of agritourism development in this part of Malopolska Voivodeship was presented. It was made on the basis of data from the Tourism Institute in Warsaw and from results of researches carried out by the author of this article.

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Projekt i wykonanie Pollyart

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