public diplomacy

  • The Domestic Dimension of Israeli Public Diplomacy

    Author: Jitka Pánek Jurková
    E-mail: jujitka@gmail.com
    Institution: Charles University in Prague (the Czech Republic)
    Year of publication: 2018
    Source: Show
    Pages: 242–253
    DOI Address: http://dx.doi.org/10.15804/ppsy2018206
    PDF: ppsy/47-2/ppsy2018206.pdf

    The paper adds to the body of recent scholarly literature that emphasizes the role of domestic publics in public diplomacy – a field until recently examined with only minor attention to the domestic realm. It suggests conducting an analysis of the domestic dimension of public diplomacy on three levels: individual, organizational, and national. By doing so, we are able to understand in a complex manner the environment from which public diplomacy practice grows, and thus also its specific dynamics. Applying this model of analysis to the case of Israel, the paper describes major domestic factors shaping Israeli public diplomacy: the culture of individual engagement (individual level), the clash of organizational ethea of institutions responsible for public diplomacy (organizational level), and the intertwining of public diplomacy and nation-building (national level). The analysis also allows us to better grasp the dilemma faced by Israeli public diplomacy between efficiency and democratic character

  • Attraction Attribution as a Theoretical Basis of Public Diplomacy Instruments Evaluation

    Author: Marina Samsonova
    Institution: University of Warsaw
    Year of publication: 2017
    Source: Show
    Pages: 155-162
    DOI Address: https://doi.org/10.15804/athena.2017.56.09
    PDF: apsp/56/apsp5609.pdf

    The article tackles the issue of measurement and evaluation of the effectiveness of public diplomacy instruments, such as strategies. The author suggests applying the approach based on the phenomenon of attraction. The evaluation of quality of public diplomacy is presented as the evaluation of influence of capabilities of public diplomacy instruments, and their certain set (aggregate) in subjective and functional strategies of public diplomacy. The article also argues a state that the more public diplomacy instruments meet the conditions of successful attraction and affiliation, the more likely they would be attractive to the population of a host country and would provide an involvement effect.

  • Sports Exchange as a Tool of Shaping State’s Image: The Case of China

    Author: Michał Marcin Kobierecki
    Institution: University of Łódź
    Year of publication: 2018
    Source: Show
    Pages: 109-120
    DOI Address: https://doi.org/10.15804/athena.2018.59.08
    PDF: apsp/59/apsp5908.pdf

    China is a country that employs a number of tools in order to shape its positive international perception. Sport plays an important role in this area. The aim of the research is to investigate the issue of sports exchanges and their role in shaping international image of China. The analysis is an empirical case study and is aimed at answering a research question concerning how sports exchanges may be used in order to shape a desired international image of a country. According to the main hypothesis to be tested in the article, through sports exchanges China managed to make a swift from the old, unidirectional sports diplomacy, to a more dialogue-oriented, reciprocal form.

  • Dyplomacja sportowa jako kategoria nauk o polityce

    Author: Michał Marcin Kobierecki
    Institution: Uniwersytet Łódzki
    Year of publication: 2016
    Source: Show
    Pages: 113–128
    DOI Address: https://doi.org/10.15804/athena.2016.51.07
    PDF: apsp/51/apsp5107.pdf

    Celem artykułu jest zbadanie pojęcia dyplomacja sportowa. Mimo że znaczenie sportu w dyplomacji wydaje się być dostrzegane i rozumiane przez badaczy w Polsce, zagadnienie to nie było jak dotąd szerzej analizowane. Jako że termin ten jest zazwyczaj uznawany za jeden z wymiarów dyplomacji publicznej, artykuł poświęcony jest także zbadaniu kwestii roli i miejsca sportu w jej ramach.
    W treści artykułu przedstawiony został szereg sposobów rozumienia pojęcia dyplomacja sportowa prezentowanych przez różnych badaczy. Naukowcy rozumieją ten termin w sposób zróżnicowany, w szczególności jeżeli chodzi o jego zakres. W związku z tym w artykule podjęto próbę zaproponowania najbardziej adekwatnego sposobu rozumienia tego pojęcia.

  • Dyplomacja kulturalna ASEAN-u

    Author: Agata Domachowska
    Year of publication: 2016
    Source: Show
    Pages: 47-63
    DOI Address: https://doi.org/10.15804/kie.2016.03.03
    PDF: kie/113/kie11303.pdf

    greater security than another submarine

  • Sweden’s Image Policy in the Times of Refugee Crisis

    Author: Anna Kobierecka
    Institution: University of Łódź
    Year of publication: 2019
    Source: Show
    Pages: 187-202
    DOI Address: https://doi.org/10.15804/athena.2019.64.11
    PDF: apsp/64/apsp6411.pdf

    Sweden has a substantially long tradition of conducting an image policy using both public diplomacy and nation branding. The refugee crisis is a significant challenge for maintaining a strong nation brand and positive perceptions of this country, mostly owing to contradictions between the declared values of Sweden’s image and nation brand and the real steps undertaken by the government to limit refugee immigration. The aim of this article is to discover potential correlation between the refugee crisis and changes within Sweden’s image and the strategy for promoting the country abroad, as well as Sweden’s methods and forms of international communication.

  • Diplomatic Subjectivity of FIFA in the Context of Selecting World Cup Host

    Author: Michał Marcin Kobierecki
    Institution: University of Łódź
    Year of publication: 2019
    Source: Show
    Pages: 216-231
    DOI Address: https://doi.org/10.15804/athena.2019.64.13
    PDF: apsp/64/apsp6413.pdf

    The goal of the research was to investigate FIFA, one of the most important international sports organisations, from the perspective of its diplomatic subjectivity. It is a case study concerning the process of selection of the World Cup hosts by FIFA, in reference to the engagement of presidents, prime ministers and other representatives of national authorities of states that hosted FIFA World Cup in bidding for the tournament within last the 30 years. The hypothesis that was verified within the research assumed that through selecting World Cup host FIFA obtains diplomatic subjectivity. This refers to research questions concerning the willingness of state leaders to engage in contacts and negotiations with sports officials and reasons for such engagement.

  • Public Diplomacy as Taiwanese Diplomacy’s Essential Tool

    Author: Robert Rajczyk
    Institution: University of Silesia in Katowice
    Author: Grażyna Piechota
    Institution: Andrzej Frycz Modrzewski Krakow University
    Year of publication: 2019
    Source: Show
    Pages: 232-249
    DOI Address: https://doi.org/10.15804/athena.2019.64.14
    PDF: apsp/64/apsp6414.pdf

    The working paper consists of the analyses of different forms of Taiwanese public diplomacy and it also contains a future development scenario as far as such an essential tool of foreign affairs is concerned. The research project has been conducted from many points of view. There are institutional, strategic and operational dimensions of public diplomacy with the engagement of government officials and agencies, NGOs, public institutions and citizens as well. Having analysed the whole activity concerning public diplomacy, the main conclusion ought to be made, i.e., the official development assistance and humanitarian aid shall be provided as the most effective tool to enhance Taiwanese international visibility.

  • “The struggle of pamphlets” (1791) . Ukrainian diplomats in London at the end of the XVIIIth century

    Author: Oksana Zakharova
    E-mail: semendajtataana@jmail.com
    Institution: National Academy of Management of Culture and Arts
    ORCID: https://orcid.org/0000-0002-2143-7020
    Year of publication: 2020
    Source: Show
    Pages: 71-82
    DOI Address: https://doi.org/10.15804/rop2020305
    PDF: rop/13/rop1305.pdf

    Throughout the XVIIIth century, Anglo-Russian relations were very contentious. The Ochakov crisis of 1791 risked escalating into direct military action between Russia and England. Ambassador Count S.R. Vorontsov managed to garner the support of members of the House of Lords and the House of Commons of the English Parliament, come in contact with the Prime Minister, members of his cabinet and opposition leaders. The above mentioned allowed him to handle the possibilities of the press, publishing houses and the opposition during the Ochakov crisis of 1791 as well as influenced a public opinion in Britain. In large part, because of the active actions of S.R. Vorontsov and his office staff, it was possible to avoid an armed conflict between Russia and England. One of the closest employees of Semyon Romanovich was the son of a Ukrainian priest Yakov Ivanovich Smirnov, who was considered by many contemporaries as one of the outstanding employees of the office of the Russian Embassy. Ya. I. Smirnov was knighted of the Order of St. John under Paul I, and then the Emperor’s stunning decision took place – the priest was appointed charge d’affaires of Russia in London. V.F. Malinovskiy, the future first director of the Tsarskoye Selo Lyceum, served in Vorontsov’s office. After leaving London, he worked as a secretary at the negotiations in Iași in 1792. As well as V.F. Malinovskiy, V.P. Kochubey hailed from Ukraine. The nephew of Count A.A. Bezborodko was in London from the early spring of 1789 until January of 1791. In 1793, Vorontsov gave V.P. Kochubey, who was diligently engaged in his education, a brilliant character reference. Over the course of his service, Count S.R. Vorontsov regularly defended the interests of the employees of his office; he knew how to gather individuals for his inner circle and work. In the XIXth century, there was a concept of “official of the Vorontsov school”. S.R. Vorontsov and members of his office used the methods of modern public diplomacy, which implies means used by governments, private groups and particular persons to change the views of other people and governments in order to influence their external political decisions. Public diplomacy is a tool for creating the image of the state. Appealing to public opinion, publication of government documents, use of the mass media and issuance of brochure for manifesting one’s position are methods which play a crucial role in modern public diplomacy, which originated due to Ukrainian diplomats as well.

  • Manifestations of Chinese Development Aid and Its Hidden Meanings

    Published online: 31 May 2021
    Final submission: 8 February 2021
    Printed issue: December 2021
    Author: Anna Kobierecka
    E-mail: anna.kobierecka@uni.lodz.pl
    Institution: University of Łódź (Poland)
    ORCID: https://orcid.org/0000-0002-2492-6452
    Source: Show
    Page no: 15
    Pages: 9-23
    DOI Address: https://doi.org/10.15804/ppsy202101
    PDF: ppsy/50/ppsy202101.pdf

    The People’s Republic of China is one of the states focusing intensively on building its soft power and shaping its international image. However, China’s image is still negative and primarily based on stereotypes. In recent years, this country is willing to change such perceptions and present itself as an efficient, intensively developing, capable country that is much more than just a global production plant. The article aims to review China’s different manifestations of development aid regarding changing this type of public diplomacy and its meaning to the Chinese government. Is it only motivated by good intentions, or maybe its goal is to only provide an advantage to China? It is evident that owing to significant development, China needs to expand its economic contacts. However, the tested hypothesis states that behind Chinese development aid, political motivation is hidden as well. The research is based on content analysis of official documents and Foreign Ministry’s statements referring to development aid.

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