public media

  • Commercialization of the Media – TVP Case

    Author: Aleksandra Seklecka
    Institution: Nicolaus Copernicus University in Toruń (Poland)
    Year of publication: 2012
    Source: Show
    Pages: 461-471
    DOI Address:
    PDF: ppsy/41/ppsy2012023.pdf

    In the process of political, economic and social changes that have taken place in Poland since 1989, state radio and television, so far carefully controlled by the communist government, could not remain unaff ected. The establishment of a new order required several years and involved numerous changes in management and the content of programs. It is often said that this process has not been completed yet. What can be observed a$ er twenty years of transformation is the commercialization of media, whose “public” status is present only in their name. This is particularly apparent in the analysis of Polish television. In fact, the activity of this media is based on certain market mechanisms, including the desire to reach high viewership, attract the attention of advertisers and as a consequence, to maximize profit.

  • Between mission and commerciality. Professional journalistic standards in the modern mass media market

    Author: Iwona Hofman
    Institution: Maria Skłodowska-Curie University in Lublin (Poland)
    Year of publication: 2011
    Source: Show
    Pages: 7-14
    DOI Address:
    PDF: ppsy/40/ppsy2011001.pdf

    The term State appropriately reflects the dichotomous condition of contemporary journalism. The tension between the commercial and the functional side of the mass media leaves the journalist standing alone on the battlefiield facing a harsh dilemma to remain faithful to professional ethics or to give way to the pressure of ratings. In other words, striving to describe objectively, inform critically, and earnestly, leaves some space for your opponents or makes you dig out seemingly meaningful information and present it in the form of a factoid or a story that probably will not bring you closer to the truth but generates more buzz around the news and entertain the audience. It all comes down to a single choice – serious journalism versus tabloid journalism. In my opinion, it is a serious issue which has to be brought up in any discussion concerning the media. One can see it more clearly by looking closely at both notions. Serious journalism is responsible for its words, along with the awareness of the influence it has on the audience. Tabloid journalism, on the other hand, is marked by a nonchalant audience attitude. It is aware of its influence on the fans, but its impact is simplified compared to mass media doctrines, and comes down to the brutal slogan “riffraff would buy”. Though, not making a big fuss, it is worth saying that with journalism, having the meaning of a public service and letting down society, we are dealing with conflict of values and hitting rock bottom.

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