social media

  • New Dimensions of the Political Communication. Chances and Limits

    Media and communication are subjects which are closely related. For quite some time in each public debate references are made to an increasing dependence between media and communication processes. Explicit attention is paid to a changing context of the communication process, and especially the process of political communication. The role of media in the process of public communication is, on the one hand, quite traditional; that is to inform the public, popularize information and mobilize citizens to action, all in the name of the public good. On the other hand, it is also noticeable that modern media play new roles such as providers of entertainment, scandals, sensation, enjoyment. All this brings a question: which of these functions tell us about the future of the media, and – consequently – how do they change the process of political communication in the public sphere? And is this what we want?

  • Social Media: the New Forms of Political Expression

    Book Review: Wojciech Opioła & Malwina Popiołek, Media społecznościowe. Nowe formy ekspresji politycznej. Toruń: Wydawnictwo Adam Marszałek 2014, (pp. 196). ISBN 978-83-8019-097-9.

  • Media społecznościowe a edukacja medialna Nowe rynki pracy

    Social media and media education. New job markets
    Presenting the definition of media education with all its aspects seems to be a breakneck task. Media education is mostly analyzed in relation to a specific phenomenon or process. Digital media, in particular social media, become an important space for media education. Communication platforms of this type are constantly changing and improving. They create a new kind of instability of knowledge and skills. The aim of this work is to present the perspective of social media as new labor markets in the space of the digital information and skills economy.
    The analysis in the theoretical layer was based on the work and perspective of Jan van Dijk – social aspects of new media. The secondary analysis of source data and the secondary analysis of in-depth interviews supplemented with author’s interviews were used in this work.

  • User generated content jako przejaw kultury uczestnictwa w Polsce

    User generated content as a manifestation of participatory culture in Poland
    The aim of the article is to explain the problem of content produced by Internet users (UGC) in the context of participatory culture theories. The author assumed that it is possible to identify and describe some new research areas connected with the behavior of Internet users, aft er analysing theories in the field of cultural studies and media research. The article describes development of UGC in the context of cultural and technological changes in Poland. Participatory culture theories shed a new light on evolution of the Internet and UGC. This evolution can be described as a proces of emerging and disappearing new types of content produced by users and then remixed by editors of websites.

  • Media społecznościowe w procesie budowy społeczeństwa obywatelskiego Lublina

    Social media in the process of building civil society in Lublin
    Abstract: Implementation of the policy of participatory management of the city includes the active involvement of citizens in the processes of co-decision. The involvement of the residents in the policy of urban space development gains more and more recognition among the local authority regulating the rules of cooperation with the citizens in the local and national law. Implementation of new communication tools is a response to social needs, as results of social needs and made them used by the residents. Natural stage communication process has to incorporate social media into a dialogue with the residents.
    Below I present an analysis of social media and the role they play a in the process of building civil society Lublin. In this article I will present the media used by the City of Lublin in communicating with residents, the role of social media in this process and the level of social involvement in the communication process with the use of Facebook.
    Looking at the city as a place for the realisation of the residents’ needs, one cannot overlook the instruments for their implementation. Every city builds its own code of activity. The success of the residents in the realisation of their projects equals the success of the authorities in the implementation of the participatory city management policy.

  • Media społecznościowe – nowa przestrzeń nauki

    Social Media – the new space of science
    Abstract: Internet and modern technologies has introduced permanent changes in many areas of human life. The process of acquiring knowledge does not look today the same as it did few decades ago. The widely understood world of science also has undergone transformations. Virtualization of various aspects of scientific institutions activity, as well as partial migration of scientific researches to the Internet, forced scientists to adapt to the new tools – the new media. The article is an attempt to characterize the presence of science in social media. Social networks are both research field and tool. In this area operate both academic institutions and independent researchers, often young people not affiliated with any university. Social media are both a new tool for institutional communication and also the space of connective and collective work of Internet users, who, under the new social rhetoric of gratuitousness, selflessly promote learning.

  • Cybertools of Political Competition and the 2016 American Presidential Campaign

    In the last decade, one can notice the huge interest of researchers in the field of cyberpolicy, which is primarily due to the widespread use of the Internet in the public space. This fact is also an impulse for conducting interdisciplinary research that combines knowledge from social sciences on the one hand, and uses content from technical sciences on the other. Compared to the form of conducting election campaigns in the 20th century in the U.S., during the 2016 election campaign there were significant changes in the conduct of political struggle. These changes consist above all in the use of cybernetic tools, which to a large extent, however difficult to determine, shaped electoral behavior. The contemporary political competition is more and more dependent on technology, which becomes the main element of the professionalization of election campaigns. Investigating the impact of cyberspace on electoral results is a big challenge, considering the fact that the area of cybertechnology is extremely complex. Cyberspace has now become a field for many political phenomena that are constantly evolving and in most cases their importance is immense for the functioning of the political system. The article is intended to deal with selected phenomena related to cybertechnology that were compared with other events from the U.S. election campaign in 2016. The article aims to investigate selected events resulting from the use of cybertechnology, which had an impact on electoral behavior.

  • Serwisy społecznościowe jako narzędzie komunikowania wyborczego. Kandydaci w wyborach parlamentarnych w roku 2015 na Facebooku

    Artykuł jest analizą sposobu wykorzystania serwisu społecznościowego Facebook przez kandydatów w polskich wyborach parlamentarnych w roku 2015. Wyniki badań dowodzą, że tylko niespełna jedna trzecia kandydatów była w czasie kampanii wyborczej aktywna na Facebooku. Co więcej, materiały informacyjne były znacznie częściej publikowane niż treści o charakterze mobilizacyjnym czy promocyjnym. Nie wykazano też statystycznej zależności między płcią, wiekiem i miejscem zamieszkania kandydatów a intensywnością korzystania z Facebooka w czasie kampanii wyborczej.

  • Komunikowanie polityczne w dobie fake newsów – walka z dezinformacją w sieci

    Social media are not only a space for making contacts and strengthening social ties, but also an increasingly important source of information. This fact is very crucial in the context of political communication. On the one hand, social networks have created a new platform of interaction between politicians and citizens,in particular during the electoral campaign, but on the other, due to its structure based on the rapid and direct flow of information, they proved to be an effective tool for spreading false content, so-called fake news and misinformation.
    This negative trend, most visible during the presidential elections in the United States in 2016, has become an impulse to undertake extensive measures to combat this practice. Among many entities engaging in campaigns against fake news, there were primarily enterprises from the ICT industry, but also governments, media publishers and international organizations.
    The main aim of the article is to indicate the most important actions taken (by the end of January 2018) in order to fight disinformation on the Internet. The text will also focus on the analysis of this activity in the context of potential danger of increasing control over the flow of information on the Internet and introduction of censorship on a mass scale.

  • Zawód – social media manager – zakres kompetencji i przestrzeń działań

    Profession - social media manager - competences and action

    Recently, social media are recognized as an integral part of human functioning. Taking into account a wide range of contacts and connections they include, one can observe they fulfill not only social but also professional and consumer functions. The popularization of media culture, technological paradigm and the character of informational society strongly influence every domain that covers human functioning. With no doubt, not only the way of communicating and leisure had changed but also labour market. Technological innovations somehow enforced the development of new professions, which until recently did not even have specific names. Social media manager as an occupation is relatively new but it has been gaining in popularity at a quick pace. The prominent role of the profession being discussed is recognized in business and marketing as well as in the public sector. A person responsible for managing social media must possess a wide variety of competencies crucial for making effective operations but also managing with sales rates and representing a proper corporate image.

Message to:



© 2017 Adam Marszałek Publishing House. All rights reserved.

Projekt i wykonanie Pollyart

Korzystając z naszej strony, wyrażasz zgodę na wykorzystywanie przez nas plików cookies . Zaktualizowaliśmy naszą politykę przetwarzania danych osobowych (RODO). Więcej o samym RODO dowiesz się tutaj.