strategic communications

  • Features of the Organization of Work of Public Affairs Divisions of The Ministry of Defence of Ukraine During the Armed Aggression of The Russian Federation Against Ukraine

    Author: Viktoria Kushnir
    E-mail: mou-infopress@ ukr.net
    Institution: National Defence University of Ukraine named after Ivan Cherniakhovskyi
    ORCID: https://orcid.org/0000-0002-0805-4092
    Author: Oleksii Chernobai
    E-mail: olexsii.chernobai@gmail.com
    Institution: National Defence University of Ukraine named after Ivan Cherniakhovskyi
    ORCID: https://orcid.org/0000-001-9970-5534
    Year of publication: 2020
    Source: Show
    Pages: 119-134
    DOI Address: https://doi.org/10.15804/ksm20200208
    PDF: ksm/26/ksm2608.pdf

    Hybrid aggression of the Russian Federation, starting from the illegal annexation of Crimean peninsula and consistent occupation of the territory of Donetsk and Luhansk regions in 2014, was accompanied by massive information campaigns against Ukraine from the aggressor state. 135Features of the Organization of Work of Public... Hybrid component of the conflict was observable since the inception. Information-psychological warfare, humiliation of Ukrainian language and culture, falsification of Ukrainian history, establishment of alternative reality of the distorted information picture of the world by the Russian media were identified as one of the most relevant threats to the national security of Ukraine. Current challenges and threats to the national security of Ukraine determine the overall necessity of finding a viable, adequate, as well as integrated tool, which will make possible to establish consistent cooperation in the security and defence sector. Qualitative analysis of the organization of work of units of the Ministry of Defence of Ukraine during the armed aggression of the Russian Federation against Ukraine in order to develop new effective mechanisms of countering the aggression is of upmost importance. Development of this work on the basis of the unique experience will give the chance to establish effective resistance to destructive information campaigns which are conducted by the external aggressor.

  • Strategic communications: current state within security and defence sector

    Author: Viktoria Kushnir
    E-mail: mou-infopress@ukr.net
    Institution: National Defence University of Ukraine named after Ivan Cherniakhovskyi
    ORCID: https://orcid.org/0000-0002-0805-4092
    Author: Iryna Izhutova
    E-mail: perevod_vu@ukr.net
    Institution: National Defence University of Ukraine named after Ivan Cherniakhovskyi
    ORCID: https://orcid.org/0000-0002-2614-7014
    Year of publication: 2021
    Source: Show
    Pages: 68-77
    DOI Address: https://doi.org/10.15804/rop2021205
    PDF: rop/16/rop1605.pdf

    In the current dynamic world the strategic communications (STRATCOM) mean a comprehensive process which is aimed at developing, promoting, and distributing the required narratives and messages of any organization in order to form and ensure its positive image, inform counterparts (adversaries) and target audiences of the organization’s intents and positions, main tasks and achievements. While implementing the STRATCOM, it is very important to remember about their main rules and principles which are unique for both security and defence sector and business. Unfortunately, in the current “hybrid” measurement sometimes we should realize the effectiveness of the SC activities, thus it is necessary to define the measurements of effectiveness and performance for effective evaluation of activities. Ukraine has been repelling the aggression in the Eastern Ukraine since 2014 within massive hybrid warfare against it. This fact has caused the initiating a range of reform and innovative processes in Ukraine. Since then, we have known about the STRATCOM in Ukraine. In (Historical retrospective analysis of formation and development of strategic communications in security and defence sector of Ukraine) we have analyzed the process of development of the SC in security and defence sector. This process was speeded and pressed up by the warfare. Moreover, it was implemented in line with existing NATO principles and standards. Even the definition and concept of the STRATCOM were taken from the NATO documents. However, the reality reveals the necessity to revise the term definition and consider the implementation of business processes related to communications in security and defence sector. Some nations have already passed through this transformation and changed the approach to their SC. Even NATO Military Policy on Strategic Communications MC 0628 was successfully used until 2014. It is the STRATCOM baseline documents and it needed to be revised (NATO and Strategic Communications. The story so far. The Three Swords Magazine 33/2018. pp. 65–73). In the article the authors make some proposals how to improve the STRATCOM definition and improve the whole process of their realization.

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