the Green Image

  • Does the Green Image Enhance Student Satisfaction? (Evidence from Indonesia)

    Author: Chairy
    Institution: President University in Bekasi
    Author: Jhanghiz Syahrivar
    Institution: Corvinus University of Budapest
    Author: Ida
    Institution: Universitas Kristen Maranatha
    Author: Sisnuhadi
    Institution: Universitas Kristen Duta Wacana
    Year of publication: 2019
    Source: Show
    Pages: 52-62
    DOI Address: https://doi.org/10.15804/tner.19.57.3.04
    PDF: tner/201903/tner5704.pdf

    The Green Image has become one of the success indicators for various organizations including educational institutions. The Green Image is believed to improve the overall reputation of an organization and is hoped to have an impact on behavioral intentions of stakeholders. In the context of higher education in Indonesia, the green campus competition has been increasingly popular and something to look forward to. This study investigated the impact of the Green Image on university reputation and student satisfaction through multiple regression analysis. The respondents of this research were 441 students from several major universities in Indonesia selected through convenience sampling. The results of the study show that the Green Image influences university reputation and student satisfaction. University reputation is proven to mediate the effect of the Green Image towards student satisfaction. The results of the study are expected to fill in the gap in the literature of the Green Image in the context of the education sector and to be a reference for universities in pursuing and managing green reputation and enhancing student satisfaction.

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