The article is devoted to the content analysis of 19 broadcasts for children and teens in six leading television channels dedicated to minors recipients in Poland. The study has been conducted on the basis of 16 criteria reflecting the positive and negative attributes of the programmes. It has aimed to answer the question of how the world is depicted in these broadcasts, and furthermore what socio-cultural patterns are transmitted to children and adolescents watching their favourite fairy tales and film heroes. The research conducted has proved that it is possible to identify both the best, most valuable from the point of view of the child’s development and socialization channel (it is MiniMini+) and the most harmful, presenting negative values and negative patterns channel (which is Cartoon Network). The text presents the first in Polish media and sociological studies comparative analysis of such a large number of broadcasts for children and youth, and the analysis so widely verifying the content and formal elements of these broadcasts.