Television is now recognized as a key source of knowledge about the social and cultural reality. TV series is one of the genre with special role on this field. It’s norm-creating properties have been spotted already in the 70’s and used to construct the first, based on narrative, edutainment programs. The article is focused on the series about social workers “Into deep water”. This TV show was creating by Ministry of Labor and Social Policy and it’s first example of education series in Poland. The author analyzes pop culture text based on education-entertainment strategy and educational potential of series. The empirical basis for article are written expression and qualitative research interviews. The aim of the research was verification the educational extent of the “Into deep water” and what it is. The main conclusion that results from the analysis is that the show is more PR tool than educational.