Do the Celebrity Politics Really Matter for Hispanic Voters Today? The Comparison of Barack Obama’s and Donald Trump’s Presidential Campaigns
- Institution: University of Wrocław
- Year of publication: 2018
- Source: Show
- Pages: 158-177
- DOI Address: https://doi.org/10.15804/athena.2018.59.11
- PDF: apsp/59/apsp5911.pdf
The fast-growing Latino community in the United States became one of the most influential voting groups of this decade. The article shows how President Obama used the endorsement of Hispanic celebrities through viral videos and fundraisers to win among this community, while acknowledging and comparing this case to Donald Trump’s presidential campaign in 2016, during which he could not count on the celebrities of Latin descent. The article tries to answer the question whether Hollywood can or cannot influence the ethnic voting groups and why this way of canvassing is only possible for the Democratic Party.
CZY CELEBRYCI MOGĄ MIEĆ WPŁYW NA DECYZJE LATYNOAMERYKAŃSKIEGO WYBORCY? PORÓWNANIE PREZYDENCKICH KAMPANII BARACKA OBAMY I DONALDA TRUMPA
Latynoamerykanie przez zwiększanie swojej liczebności mają coraz większy wpływ na wyniki wyborów w Stanach Zjednoczonych. Artykuł pokazuje, w jaki sposób Barack Obama wykorzystał poparcie celebrytów latynoskiego pochodzenia, by zdobyć głosy tej grupy społecznej. Jednocześnie rezultat badania porównano z kampanią Donalda Trumpa z 2016 roku, będącego w zupełnie innej sytuacji. Czy Hollywood faktycznie jest w stanie wpłynąć na wynik wyborów przez manipulację zachowaniem wyborczym wybranych grup etnicznych? Czy taki sposób prowadzenia kampanii wyborczej to jedyna droga dla Partii Demokratycznej w XXI wieku? Na te oraz wiele innych pytań autor stara się odpowiedzieć, opierając się na teoriach marketingowych.
BIBLIOGRAFIA:
- Badash, D.(2012).Look: Ricky Martin Meets and Tweets Sonia Sotomayor.Retrieved from: http://www.thenewcivilrightsmovement.com/look-ricky-martin-meets-and-tweets-sonia-sotomayor/news/2012/05/21/39862.
- Bingham, A.(2012).Pop Star Ricky Martin Courts Latino, Gay Supporters for President Obama.Retrieved from: http://abcnews.go.com/Politics/OTUS/ricky-martin-endorses-president-obama/story?id=16343760.
- Boykoff, M., Goodman, M., & Curtis, I.(2009).Cultural Politics of Climate Change: Interactions in the Spaces of Everyday.Environment, Politics and Development Working Paper Series 11.London: King’s College London.
- Budoff Brown, C., & Thrush, G.(2011).Obama’s Quest for Hispanic Votes.Retrieved from: https://www.politico.com/story/2011/06/obamas-quest-for-hispanic-votes-056787.
- Celebuzz (2012).Barack Obama Wins 2012 Election, Celebrities React.Retrieved from: http://www.celebuzz.com/2012-11-07/barack-obama-wins-2012-election-celebrities-react.
- Constantini, C.(2012).Eva Longoria Apologizes for Controversial Retweet.Retrieved from: https://abcnews.go.com/ABC_Univision/eva-longoria-apologizes-controversial-retweet/story?id=17510004.
- Daunt, T.(2011).Melanie Griffith Holding Obama Fundraiser at Their Home.Retrieved from: https://www.hollywoodreporter.com/news/antonio-banderas-melanie-griffith-barack-obama-eva-longoria-247627.
- Earle, G.(2012).Victor Cruz to Co-host Obama Fundraiser at Chelsea Piers.New York Post.Retrieved from: https://nypost.com/2012/03/10/victor-cruz-to-co-host-obama-fundraiser-at-chelsea-piers/.
- Erdogan, B.Z.(1999).Celebrity Endorsement: A Literature Review.Journal of Marketing Management, 15(4), 291–314.DOI: 10.1362/026725799784870379.
- Garcia Bedolla, L.(2015).Latino Politics.New Jersey: John Wiley & Sons.
- Gratereaux, A.J.(2011).Eva Longoria, Antonio Banderas Take on Latino Fundraiser for Barack Obama.Retrieved from: http://www.foxnews.com/entertainment/2011/10/25/eva-longoria-antonio-banderas-take-on-latino-fundraiser-for-barack-obama.html.
- Gunter, B.(2014).Celebrity Capital: Assessing the Value of Fame.New York: Bloomsbury Publishing USA.
- Hackley, C.(2005).Advertising and Promotion: Communicating Brands.New York: SAGE.
- Hale, A.(2016).MMA Legend Tito Ortiz Endorses Donald Trump, Chants “Build That Wall” at Rally.Retrieved from: https://sports.yahoo.com/blogs/mma-cagewriter/tito-ortiz-endorses-donald-trump--chants--build-that-wall--at-rally-023154145-mma.html.
- com (2012).Eva Longoria & Michelle Obama Campaign for Barack Obama.Retrieved from: http://www.justjared.com/2012/11/03/eva-longoria-michelle-obama-campaign-for-barack-obama.
- Khorana, S.(2013).Crossover Cinema: Cross-Cultural Film from Production to Reception.New York: Routledge.
- Lee, K.(2016).Several of Donald Trump’s Latino Advisors Resign After His Immigration Speech.Los Angeles Times.Retrieved from: http://www.latimes.com/nation/politics/trailguide/la-na-trailguide-updates-1472752828-htmlstory.html.
- Levin, S.(2012).Photos: Eva Longoria, Valerie Jarrett Come to Colorado to Promote Obama 2012.Retrieved from: http://www.westword.com/news/photos-eva-longoria-valerie-jarrett-come-to-colorado-to-promote-obama-2012-5847088.
- Lopez, M.H., & Taylor, P.(2012).Latino Voters in the 2012 Election.Washington, DC: Pew Hispanic Center.
- Lowenthal, L.(1944).The Triumph of Mass Idols: Essay.New York: Routledge.
- MacAskill, E.(2011).Obama Courts Hispanic Vote on Fundraising Tour of the West.The Guardian.Retrieved from: https://www.theguardian.com/world/2011/oct/25/obama-hispanic-voters-banderas-longoria.
- Marland, A., & Lalancette, M.(2014).Access Hollywood: Celebrity Endorsements in American Politics.In: J.Lees-Marshment, B.M.Conley, & K.Cosgrove (eds.), Political Marketing in the United States (pp.130–147).New York: Routledge.
- Mau, D.(2012).Should Jennifer Lopez Not Have Worn Red to Anna Wintour’s Obama Dinner in Paris? Retrieved from: https://fashionista.com/2012/10/should-jennifer-lopez-not-have-worn-red-to-anna-wintours-obama-dinner-in-paris.
- Mazzei, P.(2012).Obama Rakes in Campaign Cash at Miami Beach Fundraiser with Marc Anthony.Miami Herald.Retrieved from: http://www.miamiherald.com/news/politics-government/article1940846.html.
- McCracken, G.(1986).Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.Journal of Consumer Research, 13(1), 71–84.DOI: 10.1086/209048.
- McCracken, G.(1989).Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.Journal of Consumer Research, 16(3), 310–321.DOI: 10.1086/209217.
- McLaughlin, S.(2016).Latino Leaders Switch Gears, Announce Plans to Endorse Donald Trump.The Washington Times.Retrieved from: https://www.washingtontimes.com/news/2016/jul/18/donald-trump-garner-support-latino-leaders.
- Obama, B.(2012).Retrieved from: https://www.youtube.com/user/BarackObamadotcom/videos.
- Pilkington, E.(2012).Julian Castro: Meet the Democrats’ Rising Star.The Guardian.Retrieved from: https://www.theguardian.com/world/2012/sep/04/julian-castro-dnc-speech-democrats.
- Rojek, C.(2001).Celebrity.London: Reaktion Books.
- Schleifer, T., Borger, G., & Bash, D.(2016).Ted Cruz Endorses Donald Trump.Retrieved from: http://edition.cnn.com/2016/09/23/politics/ted-cruz-endorses-donald-trump/index.html.
- Stavans, I.(2018).Latinos in the United States: What Everyone Needs to Know.Oxford: Oxford University Press.
- Tesfaye, S.(2016).Top Latino Trump Supporters Revoke Their Endorsements Following Hardline Immigration Speech.Retrieved from: https://www.salon.com/2016/09/01/top-latino-trump-supporters-revoke-their-endorsements-following-hardline-immigration-speech.
- Tomaszewski, N.(2017).The Impact of the Internet 2.0 on the Voting Behaviour in the United States of America: The Analysis of the 2016 Presidential Primaries.Annales Universitatis Mariae Curie-Skłodowska, Sectio K – Politologia, 24(1), 97–114.DOI: 10.17951/k.2017.24.1.97.
- Turits, M.(2012).5 Qs with Eva Longoria at the Obama Women Vote 2012 Summit Tour Launch.Retrieved from: www.glamour.com/story/5-qs-with-eva-longoria-at-the.
- West, D., & Orman, J.(2003).Celebrity Politics.New Jersey: Prentice Hall.
- Wheeler, M.(2013).Celebrity Politics: Image and Identity in Contemporary Political Communications.Cambridge: Polity Press.
Support celebrity endorsement Latino Americans Hispanics video candidate political marketing Presidential Elections Barack Obama Donald Trump Democratic Party Republican Party celebrity politics celebrytyzacja polityki Latynoamerykanie kampania wyborcza Partia Demokratyczna zachowanie wyborcze