Metodologia badań nad tabloidyzacją

Methodology of Tabloidization Research

IN PAST FEW years tabloidization became a popular and widely used term, describing particular phenomena and processes occurring in media and its discourse. It also went on to be an interesting subject of studies that facilitates assessment of state not only journalism as a profession, but also contemporary media systems and societies, as well as comprehension of mechanisms that put them in motion. Thesis stating that tabloids and tabloid-like media strongly affect mentality of millions of audience, shaping their memories, opinions and knowledge was commonly approved. Article presents original project of use of content analysis to research tablodization basing on the example of Polish newscasts. It includes also exemplary set of variables and propositions of how a key should look. Authors present their arguments in favour of tabloidization research and demonstrate its indicators.