Dimensions of Populist Networked Communication about Migrants

Author: Grażyna Piechota
Institution: Andrzej Frycz Modrzewski Cracow University
Year of publication: 2022
Source: Show
Pages: 208-224
DOI Address: https://doi.org/10.15804/athena.2022.75.12
PDF: apsp/75/apsp7512.pdf

The aim of the article is to analyze how the German party Alternative für Deutschland (AfD), defined as right-wing and populist, positions the issues of migrants in virtual communication. The conducted research (content analysis) encompassed posts published by the party in 2020 on Facebook. The results of the research revealed that migrants appeared in AfD messages in two contexts. They were presented as a source of various threats and their presence in Germany being the result of wrong political decisions. The affective dimension of communication is associated with emphasizing the risk related to crime and threats to the German national identity and cultural values that bind the community together. The political dimension, on the other hand, focuses on the criticism of the government, which, in the AfD’s opinion, has taken poor decisions, which resulted in an uncontrolled influx of migrants.

Wymiary populistycznej komunikacji wirtualnej dotyczącej migrantów

Celem artykułu jest analiza sposobu, w jaki niemiecka partia Alternative für Deutschland (AfD), definiowana jako prawicowa i populistyczna, pozycjonuje problematykę migrantów w wirtualnej komunikacji. Przeprowadzone badanie (metodą analizy treści) objęło posty opublikowane przez partię w 2020 roku na Facebooku. Wyniki badań ujawniły, że migranci pojawiali się w przekazach AfD w dwóch kontekstach. Byli przedstawiani jako źródło różnych zagrożeń oraz ich obecność w Niemczech wynikała z błędnych decyzji politycznych. Afektywny wymiar komunikacji wiąże się z podkreśleniem ryzyka związanego z przestępczością oraz zagrożeń dla niemieckiej tożsamości narodowej i wartości kulturowych, które spajają wspólnotę. Z kolei wymiar polityczny skupia się na krytyce rządu, który zdaniem AfD podjął złe decyzje, co skutkowało niekontrolowanym napływem migrantów.

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komunikowanie populistyczne Alternatywa dla Niemiec AfD populist communication Alternative für Deutschland migranci migrants Facebook

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