The Experience of Young Adults in Heading toward the “New Normal”: “I Can Imagine Myself Getting Old with a Mask on My Face”

Author: Rita Vaičekauskaitė
Institution: Klaipeda University
Author: Jon Stewart
Institution: Slovak Academy of Sciences
Author: Lina Gedrimė
Institution: Klaipeda University
Author: Jurgita Babarskienė
Institution: LCC International University
Year of publication: 2021
Source: Show
Pages: 187-211
DOI Address:
PDF: kie/134/kie13411.pdf

The COVID-19 pandemic is recognized as one of the most dramatic global health, social, and economic crises of the last decades, and maybe the whole century. Therefore, it is obvious that there is a need to examine the constructs of new thinking, new ways of life, and new behavior, which will help people not only to overcome the pandemic but also to build a future after it. The words isolation, quarantine, social distancing, lockdown, masks, antibodies, and zoom meeting quickly became the keywords of the COVID-19 pandemic. In this article, which is based on an analysis of the scientific literature and interviews, we ask whether new behavioral patterns such as social distancing, mask-wearing, online communication, and others might become the “new normal”. However, what might be perceived as the “new normal” to some, may seem like social absurdity to others. Thus, with an open-minded approach, we analyze the “new normal” as a complex, controversial, and evolving concept.


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