The specificity of online entertainment services. Case study: Netflix

Specyfika internetowych serwisów. Studium przypadku: Netflix
Serwis Netflix to jeden z największych na świecie internetowych serwisów rozrywkowych, dostępny w ponad 190 krajach dla ponad 130 milionów zarejestrowanych użytkowników. Platforma oferuje dostęp do globalnej biblioteki materiałów wideo zawierającej Netflix Originals, filmy pełnometrażowe i dokumentalne, seriale, programy i nie tylko. Materiały dostępne w serwisie mogą być różne dla poszczególnych rejonów i mogą ulegać zmianom na przestrzeni czasu. W artykule przeanalizowano historię Netflixa oraz jego usytuowanie na rynku na przestrzeni ostatnich lat (ilości subskrybentów) przez pryzmat konkurencyjnych serwisów i zawartości merytorycznej.

References:

• Arnold S., Netflix and the Myth of Choice/Participation/Autonomy, [in:] The Net­flix Effect: Technology and Entertainment in the 21st Century (Kindle Lo­cations 1385–1389).
• Gunter B., Media Research Methods: Measuring Audiences, Reactions and Impact, London 2000.
• Napoli P.M., Audience Economics: Media Institutions and the Audience Marketpla­ce, New York 2003.
• Radošinská J., New trends in production and distribution of episodic television dra­ma: brand Marvel-Netflix in the post television era, “Communication To­day” 2017, Vol. 8, No. 1.
• Webster J.G. et al., Ratings Analysis: Audience Measurement and Analytics, 4th ed., New York 2014.

Electronic publications:

• Cook S., 60+ Netflix statistics and facts stats that define the company’s dominance [2018 version], https://www.comparitech.com/blog/vpn-privacy/netflix­-statistics-facts-figures/.
• Consumer Intelligence Series: I stream, you stream. Winning in a video world https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/i-stream-you-stream/pwc-videoquake-i-stream-you-stream.pdf.
• Farfan B., Mission Statements of Technology Companies, https://www.thebalan­cesmb.com/tech-companies-mission-statements-4068549.
• Hagey K., Ramachandran S., Hulu Steps Up Its Fight Against Netflix, https://www.wsj.com/articles/hulu-steps-up-its-fight-against-netflix-1434497311?cb=­logged0.13948171632364392.
• Help center, Internet Connection Speed Recommendations, https://help.netflix.com/en/node/306.
• Netflix Goes Beyond Demographics, Warc, March 27, 2015. https://www.warc.com/LatestNews/News/Netflix_goes_beyond_demographics.new­s?ID=34519.
• Netflix Technology Blog, How We Determine Product Success, https://medium.com/netflix-techblog/how-we-determine-product-success-980f81f0047e.
• Rosenberg E., Why Netflix Content Is Different Abroad, https://www.investopedia.com/articles/investing/050515/why-netflix-content-different-other-co­untries.asp.
• Spangler T., Netflix plans to release 80 original films in 2018 – and some huge na­mes are on board, https://www.businessinsider.com/netflix-plans-to-release-80-original-films-in-2018-2017-10?IR=T.
• Sandvine, The Global Internet Phenomena Report, October 2018, https://www.san­dvine.com/hubfs/downloads/phenomena/2018-phenomena-report.pdf.
• Stelter B., Netflix Does Well in 2013 Primetime Emmy Nominations, New York Ti­mes, July 18, 2013 https://artsbeat.blogs.nytimes.com/2013/07/18/wat­ching-for-the-2013-primetime-emmy-nominations/.
• Yarrow J., NETFLIX CEO ON THE TV INDUSTRY: It had a great 50-year run, but it’s over now, https://businessinsider.com.pl/netflix-ceo-on-the-tv-indu­stry-2015-4?utm_source=businessinsider.com&utm_medium=refer­ral&utm_campaign=redirect_businessinsider_com.
• https://www.cnbc.com/2018/01/23/netflix-2018-marketing-budget-to-hit-2-bil­lion.html.
• https://www.cnet.com/news/amazon-prime-video-reportedly-had-26-million­-viewers-in-2017/.
• https://www.communicationtoday.sk/download/12017/RADOSINSKA­-%25E2%2580%2593-CT-1-2017.pdf.
• http://www.emmys.com/shows/house-cards.
• https://www.hulu.com/press/about.
• https://media.netflix.com/en/about-netflix.
• https://media.netflix.com/en/company-blog/netflix-is-looking-for-the-best­-translators-around-the-globe.
• https://www.nytimes.com/2017/10/16/business/media/netflix-earnings.html.
• https://www.statista.com/statistics/250934/quarterly-number-of-netflix-stre­aming-subscribers-worldwide/.
• https://www.statista.com/statistics/539290/hbo-now-subscribers/.