Kwestia jakości usług na przykładzie turystyki wiejskiej
- Year of publication: 2004
- Source: Show
- Pages: 223-232
- DOI Address: http://dx.doi.org/10.15804/ksm200414
- PDF: ksm/08/ksm200414.pdf
Service Quality Issue on the Example of Rural Tourism
The paper shows an integrated approach to the issue of quality, especially of services. The author tries to present the intrinsic problems for better understanding of the idea of quality, such as objective & subjective approach, the role of personal impression, quality adjustment, output quality of a service, customer satisfaction level, the way of preparing a leaflet etc. Special attention has also been paid to the quality of rural tourism services with particular regard to the agritourism. The author emphasizes a theoretical aspect of quality determinants, pointing out the role of attitude, as a sociological phenomenon.