Status prawny agencji reklamowej w ustawodawstwie polskim

Author: Katarzyna Chałubińska-Jętkiewicz
Institution: Akademia Obrony Narodowej
Year of publication: 2014
Source: Show
Pages: 44-63
DOI Address: https://doi.org/10.15804/tpn2014.2.04
PDF: tpn/7/TPN2014204.pdf

The remit of public service broadcasting includes the obligation of universal programming, which covers all kinds of programmes such as culture, news, entertainment and sport. Several European Union documents stress the special role of Public Service Broadcasting (PSB) in society and acknowledge a far-reaching autonomy of Member States to define and finance their national system of public service broadcasting. All European countries have defined remits for their public service broadcasters. The definition of the mission of PSB in Poland is only related to the activity of the public radio and television. Also the way PSB gives account for its programme activities, and the control of the way PSB fulfils its remit. Theme channels are part of the remit of public service broadcasting. These channels are considered as important and almost self-evident activities of PSB. Nevertheless there is a need for such provisions to define the mission of PSB in Poland. This is necessary to further specify the criteria used to determine whether a service of theme channels which are transmitted by the public television is of an economic or a non-economic nature. This is the most important because of the requirements of state financing of public service broadcasters. These transparency requirements are internal accounts corresponding to different activities – public service and non-public service activities must be separated.

public service broadcasting theme channels the mission of PSB The State aid The State financing of public service broadcasters public services non-public service

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