Pictorial Preferences of Adults as Primary Intermediaries in the Contact Between a Child and an Illustration/Literary Illustration – Empirical Perspective

The presented text is the result of reflections on the issue of perceiving visual messages which are an illustration of the content of printed text by adults as primary recipients of book illustrations addressed to children of pre-reading age.
The article contains reflections on the pictorial character of our environment, it presents the underlying assumptions of the strategy of recognizing image preferences related to book illustration and trends in the preferences of adult intermediaries in the area of book illustration in the aspect of areas of image realization and artistic quality recognized as the dominant elements of imaging. The article concludes with fi nal reflections focused on the quality and value of observations in the context of a visual image in the form of a book illustration.

REFERENCES:

• Arzipe, E., Styles M. (2003). Children Reading Pictures. Interpreting visual texts. New York London: Routledge Taylor &Francis Group.
• Bal, M.S. (2003). Visual Essentialism and Object of Visual Culture, “Journal of Visual Culture” No. 2.
• Banks, M. (2001). Visual Methods in Social research. London: Sage.
• Barr, J. (1986). Illustrated Children’s Books. London: The British Library.
• Bergstrom, B. (2007). Effectiv visuell komunikation. Stockholm:
• Bergstrom, B. (2007). Grafisk komunikation. Malmo: Liber.
• Bergstrom, B. (2008). Essentials of Visual Communication. London: Laurence King Publishing.
• Cackowska, M. (2009). Książka obrazkowa dla dzieci (Children’s Picture Book). In: Early school education – discourses, problems, solutions. Editor: D. Klus-Stańska, M. Szczepska-Pustkowska. Warsaw: Wydawnictwo Akademickie i Profesjonalne.
• Carle, E. (2005). My Very First Book of Colors. New York: Philomel Books.
• Kiefer, B. (2008). What is a Picturebook, Anyway? The Evolution of Form and Substance Through the Postmodern Era and Beyond. In: Postmodern Picturebooks. Play, Parody, and Self-Referentiality, red. Lawrence R. Sipe i Sylvia Pantaleo, New York London: Routledge Taylor&Francis Group, 2008
• Kűmmerling-Meibauer, B. (2011). (Ed). Emergent Literacy. Children’s Books from 0 to 3. John Benjamins Publishing Company, Amsterdam & Philadelphia.
• Lacy, L.E.(1986).Art and Design in Children’s Picture Books: An Analysis of Caldecott Award-Winning Illustrations. Chicago: American Library Association.
• Mazepa-Domagała, B. (2010). Upodobania obrazowe w zakresie ilustracji książkowej u dzieci w wieku przedczytelniczym (Image preferences for book illustrations in children of pre-readingage). Katowice: Wydawnictwo Uniwersytetu Śląskiego.
• Metz, Ch. (1982). The Imaginary Signifier, Bloomington: Indiana University Press.
• Mitchell, W.J.T. (2002). Showing Seeing. A Critique of Visual Culture, “ Journal of Visual Culture” No. 1
• Nikolajeva, M., Scott, C. (2006). How Picturebooks Work. New York London: Routledge Taylor&Francis Group.
• Nodelman, P. (1988). Words about Pictures: The Narrative Art. Of Children’s book. Athens, Georgia: The University of Georgia Press
• Norton, D. (2003).Through the Eyes of a Child: An Introduction to Children’s Literature: sixth edition. Pearson Education, Inc.
• Sendak, M. (1990). Caldecott & Co.: Notes on Books and Pictures, New York: Noonday Press.
• Williamson, H. (1983). Methods of Book Design (Practice of an Industrial Craft), London: Yale University Press.