Factors Increasing Media Exposure of Preschool Children

The aim of this research was to explore media exposure of preschool children (1 – 6 years old) and outline demographic factors affecting it. The data show that media exposure of children in kindergartens is low. Parents, however, report much more diverse media habits of their preschoolers in their home environments. Even though the daily average media exposure of preschoolers in Slovenia does not deviate much from the recommended one, a group of children called large media users is identified. Understanding specific features of large media users can inform the development of early childhood educational programs and projects intended to raise awareness and educate parents and children about media, which are currently still a rarity in Central and Eastern Europe.

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