Political Communication in the Period of the Constitution Referendum Campaign in Poland in 1997
- Institution: University of Rzeszow
- Year of publication: 2019
- Source: Show
- Pages: 169-186
- DOI Address: https://doi.org/10.15804/athena.2019.64.10
- PDF: apsp/64/apsp6410.pdf
The aim of the article was to present the means of political communication in the 1997 referendum campaign in Poland, and to find answers for the following questions: 1) who was the creator of political messages?; 2) what was the ideological structure of communication?; 3) what channels did the authors of political message make use of?; 4) in what way did the recipients decode the message?; 5) what was the effect of the political messages?; 6) did the referendum campaign influence the result of parliamentary elections – and if so, to what degree? The answers acquired in that way will contribute to exposing full perspective of political communication.