The issue of researching a narrative in terms of political communication, still being discussed by political sciences as a phenomenon classified between media science and political science, has become a challenging field. Mainly due to political reality, where a word “narrative” has emerged as a very common one. The Polexit narrative, a fairly new political phrase, is an example of it. Taking a narrative into account in research of political science might be fascinating not only in terms of methodology itself, but in terms of real political consequences, including the EU-Poland relationships. So that, the questions here are how to study a narrative in relation to politics, and how a created story – here in case of a hypothetical Polexit and not infrequently soaked with generics and populism – influences political reality, including the misunderstanding of the European integration process.

Advertising storytelling integration is a new way that YouTubers have found to effectively promote brands in their YouTube video’s. With an impressive track record of results, many agencies and researchers alike are wondering where this success comes from. This research aims to explain the success of this new form of influencer marketing by researching the effect of advertising storytelling integration on download intention. The moderating role of parasocial relationships and the mediating role of perceived advertising creativity are also examined.

The discourse of reasons versus the discourse of emotions: storming of the US Capitol in the public media of Poland, Russia, and Germany

The article presents the results of the analysis of media coverage in European countries on the events of January 2021 in the United States. The US Congress was deliberating to approve the presidential election results when a crowd of Donald Trump supporters burst into the building. The authors compared television news services of public stations in three countries: Poland, Russia, and Germany. The content analysis in its quantitative and qualitative dimensions, qualitative methods (Critical Discourse Analysis) as well as comparative analysis were used. The research results allowed the authors to indicate the dominant types of discourse in the public media in January 2021. The authors have shown the varied nature of the narratives used (discourse instrumentalization versus the chronicle style of narration), language (emotional versus informational), and the contextualization of media reports (embedding in historical, social, or cultural contexts).

Consequences of the nature of the war narrative in a democratic society in the long term

The way media informs the public about ongoing war is decisively distinct in authoritarian and democratic states. Differences are of a systemic nature and result from the direct influence, which the authoritarian authorities can exert on the narrative. It is much easier for them to pursuit of their preferences, manipulate message or neutralize public interest. In democracy the narrative must observe freedom of speech and expression and the message is finally the resultant of many factors, on which democratic authorities have limited influence. Paradoxically, media freedom creates the risk of lacking consistency of message and contribute do the “war fatigue” effect in the public.