Technologiczne możliwości generowania nieograniczonej liczby obrazów spowodowały gwałtowny rozwój ikonosfery współczesnego świata, a cała współczesna kultura znalazła się w sytuacji „obrazowego zwrotu”. Ma to szczególne konsekwencje dla psychofizycznego, kulturowego i edukacyjnego funkcjonowania człowieka, zanurzonego w morzu bodźców, w tym wizualnych, w ogromnej, niezliczonej liczbie obrazów, ruchomych i nieruchomych, które tracą głębsze znaczenie przez swoją masę. W sytuacji ciągłego przyrostu liczby obrazów i przyśpieszonego tempa ich wymiany obraz świata jest stale destabilizowany, opiera się na ciągłym migotaniu. Sprzyja temu nowoczesna technologia, a pragmatyczne cele edukacyjne ukierunkowane na postęp pomijają problem jako nieistotny. Istnieją jednak próby oswojenia zjawiska nadmiaru bodźców otaczających człowieka, w tym na przykład uważność stosowana w psychoterapii, natomiast propozycja edukacyjna może być - opcjonalnie - powrotem do kontemplacji otwierającej człowieka na nowe przestrzenie, w tym przestrzenie zaniedbanej rzeczywistości duchowej.

Activity of Members of the European Parliament of the 9th term on the social platform Facebook - comparative analysis

Social media has changed the social lives of humans. The real-world activities are conducted more often on the Internet; the content posted on such social networking sites as Facebook may serve here as an example. Activity in social media is particularly important for politicians and public figures since such a means of communication allows them to maintain direct contact with voters and citizens. Social media also serves as a platform for creating an image and a personal brand of a politician. Due to the activity on these types of platforms, lesser known people can gain wider recognition and reach a larger group of recipients. However, it should be also noted that as far as public figures are concerned, increased activity does not always denote the achievement of a goal. Politics are simply unpredictable and there are many factors influencing voting preferences.

The image of the modern school in the artistic view of selected fields of art. Selected aspects

The school institution has always been subject to social criticism. The negative image of the school was not always fully justified and true. It happened that the words of criticism contributed to the improvement of school’s image. The school is one of the most important social institutions, it is therefore essential that its assessment be objective and the difficulties encountered / shortcomings have become an impulse for discussion, dialogue, and then for correction and supplementation. This text is an attempt to indicate the role of the art that presents selected areas of the functioning of the school. In the text, I refer to historical examples of art involvement in the educational and upbringing process at school, thus trying to signal that art was already an important element of education in the past. It was creating the image of the school. Today we can notice a similar practice. On the one hand, the presence of art in school creates its image, and on the other hand, art that works outside also creates its image. In the text, I present a number of examples of how school is perceived in an artistic image of fine arts, film and theater.

Political image is formed in the mass consciousness, and has the kind of a stereotype, emotionally colored image of a political leader. Political image has a purely integral essence and is derived from the psychological, physiological and intellectual characteristics of the leader, aimed at the object of image perception. The image of a political leader is the essence and objective unit of communicative interaction in the system «political leader – the masses». He feels the interaction of various factors, which can be conventionally referred to as communication filters. At the same time, the essence of an effective image-making process is to see and take into account these barriers in time and achieve the greatest perception of the leader’s image. The specificity of a political leader in society is that citizens usually form their ideas about politicians not as a result of direct contact with them, but on the basis of symbolic politician representation in the media. Ideology and programs as the subject basis of political communication between leaders and the masses are increasingly being replaced by the image of a politician being created and promulgated in the media. The presence of a political leader in the media occurs as a necessary condition for his positioning in the political space. The formation of the leader political image during the war helps not only to achieve the political goals of the politician himself, but also affects the course of hostilities and the availability of world community support. The article attempts to analyze the political image of the President of Ukraine Volodymyr Zelenskyi during the Russian-Ukrainian war and his influence on the war course. The author’s attention is focused on determining the image micro roles of the President, analyzing the impact of his image and rhetoric on the support of the world community and the decisions of the authorities of different countries. The author also explores how Ukrainians’ support for their president has changed since the beginning of the war. The author determines from which elements the image of a modern politician is built. Existing and additional micro roles of Volodymyr Zelenskyi image have been studied. The micro role of the President of Ukraine image among Ukrainians and at the international level is indicated. A content analysis of the President’s speeches in the British Parliament and the US Congress was performed. The impact of these speeches on the assistance to the Ukrainian army is analyzed. An increase in the level of support for the president by Ukrainians themselves since the beginning of the war has been revealed. The change in the image of the President of Ukraine among the international community and the level of support are shown.

Modeling the image of a teacher of higher education is an integral part of the development of modern pedagogical imageology, which is being formed as an interdisciplinary direction. In our study, we analyzed the modern scientific experience devoted to the study of the image of a teacher of higher education. This made it possible to determine the current state of the views of researchers who worked in this direction. The purpose of the article is to highlight the results of research on the content and structure of the image of a teacher of higher education. Summarizing the views of different authors, we formed a general idea of the content of the category of the image of a teacher of higher education, identified the components of the image of a teacher of higher education, identified general characteristics of the image of a teacher of higher education from different positions, components of the image of a teacher of higher education. This allowed us to define the category of the image of a teacher of higher education and to propose an author’s model of systematic description of the image of a teacher of higher education, which is an attempt to find a connection between the components of the image of a teacher of higher education and the environment in which this image is formed. The general components of this model include: determination of the image of a teacher of higher education (sociopsychological aspect, acmeological aspect, activity aspect); bearer of the image of a teacher of higher education; the context of interaction between the bearer of the image and the recipient of the image of a teacher of higher education; symbolic space formed by the bearer of the image of a teacher of higher education; nature of interaction (subject-subject interaction / subject-object interaction); process, forms, types, means of communication; recipient of the image of a teacher of higher education determination of obtaining and accepting the image of a teacher of higher education (activity aspect, acmeological aspect, socio-psychological aspect). Author’s definitions of these categories are given.

The Impact of the Activities of the Foundation for Aid to Widows and Orphans of Fallen Police Officers on Shaping the Organizational Culture of the Police and the Creation of its Media Image

The article aims to present the activities of the Foundation for Aid to Widows and Orphans of Fallen Police Officers (FPWiSPP) in terms of shaping organizational culture and creating the media image of the Police, taking into account theoretical aspects, the practical dimension and the effects of cooperation. Organizational culture and media image are of particular importance for the Police, both in terms of internal and external audiences. Very consistently and laboriously built can collapse in an instant as a result, for example, of a one-time crisis in the formation, both organizational and image. The reasons for the negative effects can vary, from improper selection of personnel and the training system, through unprofessional and irresponsible actions by male and female officers, to ill-considered and in autonomous decisions by the police management. Confidence in the service, its operating principles, and the values that should guide it, including equality before the law and principles, are crucial. Equally important should be the public perception of the formation, including in the media area, acting as a signpost for police managers, both in the service and civilian dimensions. Similarly, in the situation of undertaking indispensable cooperation with social organizations, associations and foundations, where cooperation with the FPWiSPP should undoubtedly play a special role.

The study reviews Internet technologies that contribute to the formation of the professional image of the head of an educational institution, as well as pedagogical terms that ensure the effectiveness of this process. Based on the understanding of the essence and content of the professional image of the heads of educational institutions, the need for updating approaches and tools to ensure the effectiveness of its formation has been highlighted with the use of the most modern Internet technologies. It has been defined that the leading strategy to shape the professional image is online branding. The digital tools and means for that so have been found and described. It has been emphasized on personal websites or portfolios, blogs, professional social media profiles, digital publications, online courses and workshops, engagement with online communities, multimedia content, feedback and reviews, collaboration with influencers, engagement with alumni online, use of latest educational technologies, digital newsletters, webinars and virtual tours, and active crisis management. It has been shown that the application of such promotion channels extends the interested audience and contributes to the formation of a positive image of the head of the educational institution. The pedagogical terms for the formation of the professional image of the head of an educational institution have been highlighted. Among them the purposeful development of media literacy and digital competence of heads, blogging, personal branding, working up the visual branding, engagement, transparency of the activity of an educational institution and its head, implementation of crisis management, compliance of digital etiquette, constantly professional development, regular update of content and develop digital skills, presence and participation, as well as feedback and iteration in online networking. It has been concluded that while the internet offers tools and platforms to shape the image of educational leaders, it is the manager’s authenticity, vision, and dedication that really resonate with the surroundings. Digital platforms merely amplify and disseminate the intrinsic values and leadership qualities of the head of an educational institution.

Patriotic background music lyrics in audio-visual advertising and the perception of the qualities of the promoted politician

The article aims to present the results of two laboratory experiments dedicated to determining whether patriotic lyrics in the background music in audio-visual image spots affect the perception of patriotism of a politician. The research used spots by A. Duda and D. Tusk, whose image is well-established. The results indicate that in case of A. Duda the presence of patriotic lyrics in the music, or lack thereof, did not impact the perceived characteristics of the promoted politician. D. Tusk’s spot, however, when accompanied by patriotic lyrics, showed a lower increase in the perceived intensity of the characteristic in question compared to the ad in which only the instrumental background was used. The findings show that, in certain cases, the influence of the lyrics consists in suggesting the criteria of evaluation rather than transferring the connotations, which does not necessarily improve the image of the promoted politician.