The author of the article reflects on the promotion possibilities of small towns, indicating that they still remain in the shadow of large centres. The factor that determines the promotional success of a town is the awareness of a need to adopt a marketing orientation, precise developed of promotion strategy and adequate financial resources for the implementation of proposed activities. Concerning small towns, at the moment none of these conditions can be considered fulfilled on a satisfactorily level. Small towns’ opportunities in an increasingly competitive market are: a change of lifestyle from the big city to a small-town one, cooperative promotion with other cities, and the set jetting recently so popular.