The COVID-19 pandemic has taken the whole world by surprise and has affected all sections of society. One of them are entrepreneurs whose crisis affects themselves, the people they employ, and the economy in general. The article presents how entrepreneurs use their resources in the form of social contacts, coping with the difficulties of the crisis. It also presents the role of business organizations and the relationships they create in the face of a pandemic. How drawing support from relationships that were established against the backdrop of community activity has proved to be of great importance in the face of the pandemic. The publication discusses such issues as: the features of the crisis, the role of the organization in supporting entrepreneurs, the influence of relations on coping with the crisis, and manifestations of trust in a group. The results of the research collected qualitatively in the form of the participants’ written statements show how, in times of a pandemic, they show the sense of support obtained from people in a similar situation. They present what makes entrepreneurs, despite the difficulties related to the crisis, not only able to protect themselves against collapse, but also to develop their companies?