The number of articles, books, and film documentaries reporting on lessons taught using a multimedia whiteboard is growing year by year. Numerous photographs and recordings show happy faces of children and their teachers. Also, test reports leave no doubt as to the attractiveness of activities supported by this modern media tool. But do all learners approve of learning with an interactive whiteboard? What determines the level of acceptance? I tried to obtain the answer to these questions in the course of research conducted in primary education classrooms as part of grant 495-NP.