The aim of this article is to analyse the influence of popular culture in the post-Soviet region with particular attention to the Americanization of politics in the Republic of Georgia. This region with the states that emerged after the dissolution of the USSR is particularly susceptible to the influences of alien cultures, which is connected with renouncing the homogenous Soviet culture and non-reconstruction and non-restoration of national cultures. Nowadays, the role of the dominant culture is played by popular culture based on the Western model; this culture is largely responsible for supplanting national culture in the post-Soviet states. Americanization of the Georgian culture in visible mostly in the process of mediatization and in the way election campaigns are conducted. This thesis is supported by the analysis of parliamentary elections held in 2004, 2008 and 2012.