Subjects of media industry: systematisation issues

The article is devoted to systematisation of media industry subjects. Considering that the field of media is extensive and activity of media industry of each media branch is regulated by separate legal normative acts, tere are difficulties regarding unified understanding what subjects may be considered media industry subjects, what main functions they have, how the terms of media industry subjects correlate with each other, etc. The article aims to systematise subjects of media industry, whose activity is provided by the current legislation of Ukraine. The author addresses the key legal normative acts a field of media (the Law of Ukraine “On Information Agencies”, the Law of Ukraine “On Television and Radio Broadcasting”, the Law of Ukraine “On Advertising” and the Law of Ukraine “On Publishing”), analyses relevant provisions, and based on this determines the following subjects of media industry: information agencies, publishers (manufacturers), and distributors of information agency products (according to the Law of Ukraine “On Information Agencies”), subjects of information activity in television and radio broadcasting, particularly television and radio organisations and other subjects (a broadcaster, a multi-channel television network operator, a programme service provider and a production studio (independent producer)) in a form of legal entities, and other subjects (a broadcaster, a multi-channel television network operator, a programme service provider, and a production studio (independent producer)) as individual entrepreneurs (according to the Law of Ukraine “On Television and Radio Broadcasting”), advertising producers and disseminators (according to the Law of Ukraine “On Advertising”), publishers, producers and distributors of publishing products (according to the Law of Ukraine “On Publishing”). The article justifies a necessity of the harmonisation of norms determining media industry subjects while improving the legislation in media.

While the expeditions of prince Casimir and later prince John I Albert took place in different political situations, they share some similarities. Both military campaigns had the same background in the regions of north-eastern Hungary. The study focuses on the power support of two members of the Jagiellonian dynasty in Hungary. Prince Casimir’s expedition of 1471–1472 and Prince John I Albert’s expedition of 1490–1492 were characterised by continuous Hungarian support. Due to intensive contacts in the borderlands, the Polish party was supported by members of several generations of the magnate families, as well as local landowners. The Jagiellonians were mainly supported by the Rozgonyi and Perényi families in the regions of Šariš and Zemplín. The reasons for this multi-generational support can be attributed to the proximity of the magnates and their estates to Poland, and in the personal, economic and cultural ties in the borderlands. It is significant that, despite the failure of the expeditions, the rebellious magnate families were not stripped of their status, unlike lower-ranking nobles.