Social media and media education. New job markets
Presenting the definition of media education with all its aspects seems to be a breakneck task. Media education is mostly analyzed in relation to a specific phenomenon or process. Digital media, in particular social media, become an important space for media education. Communication platforms of this type are constantly changing and improving. They create a new kind of instability of knowledge and skills. The aim of this work is to present the perspective of social media as new labor markets in the space of the digital information and skills economy.
The analysis in the theoretical layer was based on the work and perspective of Jan van Dijk – social aspects of new media. The secondary analysis of source data and the secondary analysis of in-depth interviews supplemented with author’s interviews were used in this work.

Profession - social media manager - competences and action

Recently, social media are recognized as an integral part of human functioning. Taking into account a wide range of contacts and connections they include, one can observe they fulfill not only social but also professional and consumer functions. The popularization of media culture, technological paradigm and the character of informational society strongly influence every domain that covers human functioning. With no doubt, not only the way of communicating and leisure had changed but also labour market. Technological innovations somehow enforced the development of new professions, which until recently did not even have specific names. Social media manager as an occupation is relatively new but it has been gaining in popularity at a quick pace. The prominent role of the profession being discussed is recognized in business and marketing as well as in the public sector. A person responsible for managing social media must possess a wide variety of competencies crucial for making effective operations but also managing with sales rates and representing a proper corporate image.