The article analyzes changes in the conditions of functioning of modern diplomatic services and their impact on the functions of diplomats and ways of achieving foreign policy goals, in particular in the field of multilateral diplomatic interactions. New telecommunication tools, the multiplicity of information sources and the growing frequency of direct interactions between governments and societies increase the requirements for diplomats. The role of diplomats as agents-intermediaries is losing its importance, while their role as the creators of cooperation in the implementation of international public policies is gaining importance. The author shows how changes in communication technologies lead to a decline in the importance of simple data collection. On the other hand, the strong interdependence of economic and social processes, external and domestic changes increases the degree of uncertainty of diplomats’ activities and opens the field for diplomats who are able to create international policies and international cooperation mechanisms.

Public Diplomacy of the Embassy of the Islamic Republic of Pakistan in Ireland

Public diplomacy serves as an indispensable tool of soft power, enabling states to influence the international community through the appeal of their culture, values, and policies. This practice is primarily carried out by government institutions, including ministries of foreign affairs, diplomatic and consular missions, and sectoral ministries. Additionally, representatives of the diaspora often play a key role, facilitating communication with the political and cultural elites of target countries, advocating for the interests of their homeland, and fostering intercultural connections with the public in their countries of origin. Effective public diplomacy relies significantly on a state’s ability to engage, including through its embassies, with members of its diaspora communities. This study examines the role of the Embassy of Pakistan in Ireland in strengthening bilateral relations through public diplomacy. Using a case study approach, the research analyses the embassy’s activities in 2023–2024 to identify the primary tools of Pakistani public diplomacy in Ireland. The embassy actively engages in cultural exchanges, educational programs, and digital diplomacy to enhance mutual understanding and collaboration. Historical contexts and shifts in political landscapes are adapted to strengthen cultural ties and advance economic interests. The analysis highlights the effectiveness of the embassy’s public diplomacy, focusing on initiatives, diverse cultural events, and educational exchanges that foster integration and cooperation between Pakistan and Ireland.