The Global South beyond cultural diversity. The discourse of exclusion in language textbooks

The aim of the article is to present the results of the analysis of the contents related to the Global South in language textbooks, which, due to the cultural aspects of teaching a foreign language, are of particular importance in intercultural education. The method of content analysis was used in the study, with inductive and deductive data coding in the Atlas.ti 7 program. The results show the ways of discursive exclusion of the Global South, characterized by one-sidedness and Eurocentrism noticeable in textbooks images of this world region. The collected data made it possible to distinguish such elements of the discourse of exclusion as victimization (linking the image of the Global South with various problems), exoticization (descriptions of the Global South in the context of traditional rituals or the richness of nature) and incapacitation (absence of representatives of the Global South in the texts or presenting them as passive beneficiaries of external aid). Despite the potential of shaping intercultural competences that language education brings, in the aspect of the Global South, it seems necessary to modify the content of textbooks in the direction of diversity, equal treatment of cultures, getting rid of the sense of superiority and ethnocentric attitudes.0

The Indian Film Industry is second popular entertainment industry across the globe after Hollywood film industry of the United States of America. Despite of being popular, there are arguments that New Delhi hasn’t utilized the full potential of Indian film industry as an instrument to turn popularity into the (Soft)power. The Indian film industry has tremendous potential to become India’s soft power if its potential is harnessed to the fullest. Therefore, this paper focuses upon how the popularity can be effectively used by examining strengths of industry and future prospects. Additionally, this paper provides relevant policy recommendations to effectively use film industry to enhance soft power as well as brief concluding remarks.