Between Scandalization and Provocation. Co-dependence of Art and Media

The article is based on semiotic interpretation of such a features as scandal and mechanisms which replace scandals. Two divided areas (the first strictly connected with scandal and the second one connected rather with mechanisms which replaces scandal) constitute important parts of two semiospheres (Juri Lotman’s term): critical art and media system. Due to cultural studies point of view these two areas may be also conjugated with two different aims. On the one hand critical art leads to dialogue which is based on interpersonal communication, on the other hand media’s main goal is to set stable however just fatic communication. Conclusions show that artistic scandals which were transformed by media may be understand as medial features (coronation, conquest, competition). What is more, the text shows that media mechanisms are very successful in changing the mode of the communication model (from interpersonal to fatic).