Unrealized PO–PiS coalition in a selected press publications

The article contains issues connected with unsuccessful attempt to form a government of the Civic Platform and Law and Justice after the parliamentary elections in 2005. The basis of the article content analysis includes selected texts related to coalition formation appearing in two daily press titles: “Gazeta Wyborcza” and “Rzeczpospolita” in the period from September 1, 2005 to October 31, 2005. Considerations focused on identifying the most important topics constituting differences between the two parties. The aim of the article was to analyse the press discourse and, as a consequence, answer the question of how the main reasons for not creating the PO–PiS coalition were presented in the pages of two newspapers.

Niniejsze opracowanie jest poświęcone muzyce romskiej, wyjątkowemu skarbowi kultury romskiej. Muzyka, która znajduje się w centrum kilku dyscyplin ściśle związanych z pedagogiką społeczną, jest jedynym pozytywnym stereotypem kulturowym i możliwym pomostem między mniejszością romską a społeczeństwem większościowym. Przedmiotem pracy są teksty pieśni cygańskich służące jako środek autoekspresji grupy etnicznej, odzwierciedlający doświadczenia życiowe i warunki życia oraz stanowiący wzmacniający atrybut kultury romskiej. Treści pieśni romskich, jako źródło głębokiego i autentycznego świadectwa samych Romów, zostały poddane analizie mającej na celu znalezienie najbardziej znaczących problemów społeczno-pedagogicznych.

The article is devoted to the content analysis of 19 broadcasts for children and teens in six leading television channels dedicated to minors recipients in Poland. The study has been conducted on the basis of 16 criteria reflecting the positive and negative attributes of the programmes. It has aimed to answer the question of how the world is depicted in these broadcasts, and furthermore what socio-cultural patterns are transmitted to children and adolescents watching their favourite fairy tales and film heroes. The research conducted has proved that it is possible to identify both the best, most valuable from the point of view of the child’s development and socialization channel (it is MiniMini+) and the most harmful, presenting negative values and negative patterns channel (which is Cartoon Network). The text presents the first in Polish media and sociological studies comparative analysis of such a large number of broadcasts for children and youth, and the analysis so widely verifying the content and formal elements of these broadcasts.

“The Gateway to Europe”. The Discourse on Poland in the Chinese Press (2015–2020)

The aim of the article is to present the results of the survey on the structure of the discourse on Poland present in the content of various Chinese newspapers and magazines. In the first part, we provide an overview of the history, characteristic and development trends of the Chinese newspaper market. In order to construct the collection of messages about Poland and Poles, a query was carried out in 172 journalistic materials published in 2015-2020. The first step of analysis performed in this research was the lexical analysis of the Chinese print media gathered in the text corpus of app. 160 thous. words. Additionally, the authors of the article used text mining analytics software to extract the main concepts. The next phase of the survey was the computer assisted content analysis. For the research purposes 150 categories dictionaries were created. Those dictionaries consisted of the set of words gathered on the same semantic basis. The unit of the analysis in this phase of the research was a single paragraph (N=2465 units) and the results of this analysis were the hierarchy and key-ness of collective symbols, themes, actors and places present in the press discourse on Poland. In the last part of the research—as a result of factor analysis—the structure of the discourse on Poland in the Chinese press was reduced to 9 strongest factors determining which different (detailed) categories have the tendency to co-occur and that is why they create easily distinguishable configurations.

The emerging dichotomy between control and support/monitoring, which takes place when the performance of inspection at schools is at stake, was crucial to the definition of our goal: knowing the perceptions of teachers and inspectors regarding the relationship between them and the impact of this relation in the collaborative work that they must undertake in the context of the monitoring programmes. The methodological option, of a qualitative nature, comprised a case study involving five school clusters. We used questionnaires and semi-structured interviews as data collection instruments. Data were analysed through content analysis and descriptive statistical analysis. In total, the study involved 130 participants, including teachers and inspectors. The research results show the contradictory nature of the multiple activities under the responsibility of this inspection body, which means that inspectors are not always well received by teachers, even if the activities have a different nature from the evaluation and control ones.

Politics as a strategic game: framing of 2019 Polish election campaigns in television news

The research on the information media coverage of elections deals with a concept of strategic game framing. Despite the major importance of the media in elections, there are few systematic research on the media framing in Poland. Using a content analysis of two television news programmes, the goal of the study was to evaluate the frequency of strategic game framing in comparison with issue framing and to test the hypothesis about the relationship between application of the frames and different ownership types in the media (public vs private). The findings show a key role of strategic game framing in the news programmes covering European Parliamentary elections and Parliamentary elections of 2019 in Poland and refute the hypothesis that ownership type of media predicts the frequency of analysed frames.

Soft marketing. evolution of audiovisual political advertising in Polish parliamentary campaigns 2005–2019

The article discusses the problem of the evolution of audiovisual political advertising in Polish parliamentary campaigns in the years 2005–2019, taking a closer look at the presentation of programmatic issues, centralized personalization, and the rhetorical functions of spots. The content analysis of the election spots results in a fairly unchanged marketing standard of election offers, appropriate for all parties (regardless of their size), expressing an attempt to combine sensitivity to important voters’ needs with an extensive symbolic layer, emotionally engaging for image purposes. In most spots, the emphasis on psychological and social benefits at the expense of functional (economic) benefits prevails. The change in campaigns concerns only the increase in the importance of appeals attacking political opponents. However, their role remains secondary, regardless of the party’s position on the political market.

The article presents the results of the content analysis of the selected examples of teacher press. The research focuses on the phenomenon of the Women’s Strike, engaging young people at an unprecedented scale in recent Polish history and significantly influencing the youth’s worldview. The research methodology, derived from Protest Event Analysis, applied quantitative and qualitative content analysis and the methods used in ecolinguistics to analyse discursive absences, defined in the form of voids, traces, and masks. The research sample comprised four titles of teacher press with issues published during and after the Women’s Strike. The analysis showed the meaningful absence of the issue of the Women’s Strike, with only some cases of presence, traces and masks, all showing an underrepresentation of the topic in the research sample. Moreover, the press research revealed significant differences between Catholic press and ideologically neutral magazines in quantitative and qualitative dimensions.

Methodologies for combining content analysis with discourse analysis. An example of a study on media discourse on surveillance and privacy

The article is methodological and focuses on the study preparation process. The analysis addresses the use of different approaches (induction, deduction) and methods of research (quantitative and qualitative content analysis, discourse analysis, critical discourse analysis) to study privacy media discourse. The article aims to promote a multidisciplinary approach to research by demonstrating the possibilities of using different research approaches. The text also shows obstacles that may appear in this type of study. To illustrate the discussed subject, two studies referred to media discourse on privacy in selected Polish media and media discourse on Pegasus, which the author and the team conducted.

The Global South beyond cultural diversity. The discourse of exclusion in language textbooks

The aim of the article is to present the results of the analysis of the contents related to the Global South in language textbooks, which, due to the cultural aspects of teaching a foreign language, are of particular importance in intercultural education. The method of content analysis was used in the study, with inductive and deductive data coding in the Atlas.ti 7 program. The results show the ways of discursive exclusion of the Global South, characterized by one-sidedness and Eurocentrism noticeable in textbooks images of this world region. The collected data made it possible to distinguish such elements of the discourse of exclusion as victimization (linking the image of the Global South with various problems), exoticization (descriptions of the Global South in the context of traditional rituals or the richness of nature) and incapacitation (absence of representatives of the Global South in the texts or presenting them as passive beneficiaries of external aid). Despite the potential of shaping intercultural competences that language education brings, in the aspect of the Global South, it seems necessary to modify the content of textbooks in the direction of diversity, equal treatment of cultures, getting rid of the sense of superiority and ethnocentric attitudes.0