In the common opinion, old age is still a taboo. Among the variety of the difficulties experienced by the elderly, there are also an increasingly occurring struggle with acclimating to the aging, and a sense of being a burden. The article focuses on the issue of loneliness, especially among elderly people. It is also an attempt to answer the questions of whether the old people experience loneliness, and what are the factors that affect this condition. In order to reply to these questions, the author attempted an analysis of the issues basing on literature, using theoretical analysis data and the earlier research.

The elderly are currently becoming one of the subjects of a global culture. As a consequence of a substantial increase in the number of individuals belonging to this age-group, the social status of the elderly is constantly growing. This change has resulted in science “re-accustoming” with the issue of the old age, and the culture has been promoting its new and medially attractive quality. This article analyzes the relevance of the stereotypes and prejudices conditioning the quality of life among the elderly. The authors discuss the new challenges resulting from the demographic revolution that is taking place right now. The examples employed here are to facilitate turning the theory of active aging in a friendly environment into practice. Nevertheless, the authors are aware that this change will not be an easy or a swift process.