In article, author pay attention to the potential and scope of the impact of new forms of communication on the form and content of theoretical research. In principle, such an effect can be seen in two related, but different dimensions of analysis. In the first place it concerns the scope of the political theory, which is enriched with new areas and issues revealing previously unknown or not perceived problems, phenomena and processes that guide the interests of contemporary researchers. On the other hand, global mass communication techniques significantly shape, and thus change the existing forms of theoretical discourse and the structure of the theory itself. These changes in the perspective of plurality and decentralization of theoretical discourse subjects, as well as the emergence of new research areas which aspire to the status of scientific discipline, gain innovative importance especially from the point of view of the attempts to achieve meta-synthetic accumulation of social knowledge.