This article concerns a significant problem of developing a sexual image among girls during socialization and education as well as its consequences for their position in society and in the job market. Provided analyses deal with the differences between boys and girls with regard to the theory of social construction and they emphasise the role of environmental factors in shaping a sexual image on the part of an individual. The results of research on young females’ situation in the job market conducted among young women and employers have also been discussed by the author with relation to this issue.