The aim of this paper is to describe the emerging phenomenon of new racism brought by the development of automated surveillance tools. We would like to show that this new system of discrimination is a byproduct of some general transformations in the field of social control. For this purpose, we will refer to invisible hand type of explanation, and the concept of perverse effect in particular. We will also relate widely to some cases and concepts from the “new surveillance” and social control literature and we will try to summarize it.

In the Fourth Industrial Revolution we already have robots, also there are such technologies as genetic sequencing and editing, artificial intelligence, miniaturized sensors, 3D printing and much more. Digital technologies are constantly being developed with new methods and have been implemented worldwide into various processes and automation systems. The article describes modern digitalization components and analyzes its possible threats. Along with an increase in life comfort, modern civilizations must face with cybercrimes based on data collection, including cyber thefts and hacker attacks. Globalization enables exchanging goods and services between countries of the world. It also gives a tool phishing and illegally access vulnerable information of global enterprises to compete unfairly. Although Big Data can be helpful among organizations, it can also be a mark of the inevitable danger worldwide.

Information technologies, ICT and Industry 4.0 are developing particularly fast in the fourth technological revolution. During the COVID-19 pandemic, there has been an increase in the scale of digitisation and internationalisation of remote communication processes and various aspects of economic activity. Digitisation of the economy is currently taking place simultaneously in many areas of economic processes and the functioning of many economic entities and public, financial and other institutions. Many companies, enterprises and public institutions that previously operated mostly or solely offline during the pandemic have switched to remote, electronic operation via the Internet. The development of electronic banking is also increasing, including internet and mobile banking. The share of electronic, cashless payments via the Internet and payments with electronic bank cards is increasing. In addition, in recent years, the range of applications of Data Science, Big Data, and Data Analytics technologies in economics, finance and organisation management, including enterprises, financial and public institutions, has been increasing. Therefore, the importance of implementing analytical instruments for advanced processing of large Data Science data sets in enterprises, financial and public institutions is also growing, including the construction of Big Data Analytics platforms to support organisation management processes in various aspects of operations, including improvement relationship with customers. The scale of cybercrime has also increased during the pandemic, as has the importance of improving cybersecurity techniques and instruments.