Chinese and Western Comedy – an Introduction into Cross-Cultural Humour Research between Taiwan, China and the West

The use of humour, both proper and improper, can influence the outcomes of meetings and shape entire relationships. Hence, although often trivial in nature, humour can play a significant role in human lives and deserves to be taken seriously. The same is true when it comes to the analysis of humour across cultures. In today’s increasingly globalized world, where people from various cultures interact on an almost daily basis it is important to understand the other persons culture, including their sense of humour. Consequently, this article provides a basic overview of humour of the world’s two biggest and most prominent cultures: the English speaking West and the Sinitic world. There is no doubt Chinese and Western humour differ in history and contemporary structure, therefore this article presents the various forms of comedic expression found in both cultures, but also provides basic explanations as to the reasons behind these differences.

This study examined the perceived impact of formative assessment and humour on the learning experience and the development of graduate attributes of business undergraduate students. Data from 236 valid respondents of a questionnaire was analyzed using Partial Least Squares-Structural Equation Modeling method. The conceptual framework for this study is based on Dewey’s theory of reflective thought and action and Ziv’s theory of the attention-gaining and holding power of humour. Findings indicate positive and significant roles played by formative assessment and humour in enhancing learning experience and student development. It was found that applied academic writing and poster presentations were student-centered learning methods that had a positive impact on learning experience and successfully supported differentiated learners. Humour was found to add value to students’ overall learning experience. The findings of this study will provide higher education institutions with a set of considerations for devising formative assessment strategies and practices that will successfully enhance students’ learning and the development of their competences.